A Study On The Innovation Of Public Management Of Tourism In Wujin District

At present,tourism has become an important industry for the government to promote the economic and social development of tourism areas in China."Holiday economic effect" and "tourism economic effect" bring huge benefits to domestic governments at all levels,which make them enthusiastic about developing tourism industry.With the rapid development of economy and society and the maturity of tourism consumption,the number and scale of self-service non scenic spot tourism are increasing rapidly in recent years.People are not satisfied with the traditional"scenic spot sightseeing" mode,but more in-depth tourism destination to obtain a full range of leisure experience.In the past,the simple scenic spot tourism mode is changing into a global tourism mode integrating sightseeing experience and leisure vacation.In 2016,the National Tourism Administration proposed that in the era of popular tourism,China should actively change from the traditional "scenic spot tourism" mode to the "global tourism" mode.Wujin is located in the geometric center of suxichang town and the core of China's main tourist market.It is a region with large population,high density,high level of economic development and the strongest ability to travel.Wujin has a long history and is the cultural industry base of China's key development.This article takes Wujin District's global tourism public management as the research object,and uses related concepts of public management theory to analyze the problems in the government's public management function in the development of Wujin District's global tourism.From the transformation of government functions,complete global tourism management mechanism,to create "Internet+"tourism management system,strengthening publicity and marketing efforts,establishing multi-party supervision channels and other aspects targeted to improve the current public management of Wujin District,from a practical perspective,for Wujin District tourism development has certain guiding significance.This article aims to innovate management methods on the original model of tourism government management in the whole region by studying the typical case of Wujin District government public management,and play a role in promoting tourism development with points and areas.