Research On The Image Management Strategy Of University Security Departments

Under the influence of multi-culture,the school forms are diversified,the scale of the university is also gradually expanding,the number of students is constantly increasing,the structure of the school personnel is also becoming more and more complex,the work of the security department of the university is facing the test of continuous renewal under the new situation.As the administrator of the school security management,the school security department has done a lot of work in changing the management concept,building the staff team,improving the service level and building a harmonious campus.However,due to many objective or subjective reasons,the university security office has left an image of low work efficiency.In today's information age,the nature of the image management is to do a good job of management organization and services,is the business card of the colleges and universities,or even local,further deepen and improve the campus security management and embodies the school,the local education department of the comprehensive ability of public management,is an important approach to deepen the reform of general education integrated,is the implementation of the national medium and long-term education reform and development plan outline(2010-2020),"one of the important measures,is to realize the education" much starker choices-and graver consequences-in planning "powerful safeguard,also implement the party's important practice of 19 big spirit.By optimizing the image of the university security department,actively promoting the content of security activities,gradually standardizing the self-discipline behavior of the university,effectively improving the construction level of the university,improving the service quality of governing the university according to law,promoting the steady development of the university,is conducive to promoting the comprehensive reform of the university education.In this regard,the image management strategy optimization of the security department in the new period has become an important direction of the development of colleges and universities,and will also be one of the important research topics in the security management of colleges and universities in the new situation.Therefore,under the background of security comprehensive management in the new era,the connotation and extension of image management of security departments in colleges and universities have been developed and extended.The high level of service quality of the security department is an important part of reflecting the core competitiveness of a school.This research starting from the actual situation of security management at the university of NC,this paper discusses the current situation of NC university security departments image management,found the image of the security departments exist positioning is not clear,lack of propaganda work effectiveness,lack of visual image characteristics,the professional quality of the department as a whole is not high question,regarding this,from the CIS image system,communication strategy,organization and management three dimensions design optimization countermeasures,improve the image of the university of NC security departments,in order to enhance the competitiveness of colleges and universities,to enhance general NC school brand image and status in society for the purpose,in order to be able to place similar to that of the jiangxi university campus security management provide practice guidance.