Research On The Evaluation And Development Strategy Of Hainan Military Tourism Resourceses

As a new theme tourism,military tourism has broad market space and shows a rapid growth trend.Hainan is a large tourism province with tourism as its pillar industry.At the same time,it has a considerable number of military tourism resources with rich types,such as Xiuying Fort,the martyr cemetery of the liberation of Hainan Island,the Red Detachment of women,the island women's militia,aircraft carrier base,submarine base,satellite launch base,etc.However,military tourism has not been given due attention in Hainan,and its development is very inadequate.Some of the developed military tourism resources are at a very low level,and many of them have not been fully developed and utilized.It is of great significance to develop military tourism in Hainan.The red military tourism resources,which have been developed at a shallow level and whose core content is "the red flag will not fall in the twenty third year of QiongYa revolution",can play a role of in-depth excavation,quality improvement and upgrading;the blue military tourism resources,such as naval forces and naval forces,which have not yet been developed and utilized and whose core is "safeguarding the rights and peaceful development of the South China Sea in the context of the strategy of building a strong maritime country",are highly political Value and education value can play a role in promoting the protection of some resources that are fading out of people's vision.In terms of social benefits,the development of military tourism in Hainan is conducive to the education of patriotism,national defense and history;to the demonstration of the confidence and determination of safeguarding rights and peaceful development in the South China Sea;and to the enhancement of national pride and military confidence.In terms of economic benefits,the development of military tourism will enrich the connotation of Hainan tourism,form a new industrial chain,create a newtourism business card,excavate more potential consumers on the basis of the existing leisure and vacation tourism,and generate good economic benefits.Based on the above background,based on the in-depth study of the basic theories and concepts of military tourism,this paper makes a comprehensive analysis and statistics of Hainan Military tourism resources,and uses the analytic hierarchy process,Delphi method and other research methods to initially build the evaluation index system of Hainan Military tourism resources.There are more than 400 military tourism resources in Hainan,including 28 high-quality ones.Finally,this paper makes a SWOT analysis of the development of military tourism resources in Hainan,and puts forward strategic suggestions for the development of military tourism resources in Hainan from the aspects of spatial layout,customer market matching,full matrix military tourism product development,etc.