Design Of Public Service Advertisement For Urban Left-behind Children

With the rapid economic growth of China,the society is developing continuously,and some inevitable problems arise.Among them,the separation of parents and children due to work or various reasons is the inevitable living condition of many urban families.Therefore,the number of urban left-behind children has a rapid growth trend in recent years.At the same time,childhood is a critical period for a person to grow up.Once any one of the parents leaves the family life for a long time,it will have a certain impact on the children's psychology and life,resulting in children's rebellious,lonely,extreme and other negative emotions.However,many urban parents do not realize the seriousness of the problem,so they need to remind parents by advertising.In the research,using the family dynamic painting test as the main research method,we get the emotional expression characteristics of the left-behind children in the painting language such as line,color,composition and so on.Choosing the short video of motion graphics as the creation medium,the painting language of the left-behind children in the city is reproduced in the short video of motion graphics through the analysis of art perception and color psychology theory,creating the public service advertisement works that make the audience have empathy,causing parents and even the public to face and pay attention to the left-behind children in the city,so as to improve the negative feelings of these children.Taking "UNBALANCED" as an example,the possibility of motion graphics to convey children's emotions is confirmed.At the same time,by sorting out the expression ways of urban left-behind children's emotions,the design methods of emotional expression characteristics and painting language characteristics in motion graphics are put forward,hoping to provide new ideas and new perspectives for the creation of public service advertisements for urban left-behind children in the future.