Research On Pricing Mechanism Of Bilateral Market Platform Of Home-based Old-age Care Sharing Service In China

In the context of an aging population,in 2017,relevant departments of the state issued the action plan for the development of the smart,healthy and elderly care industry(2017-2020)to support and encourage the development of the smart,healthy and elderly care industry and information-based elderly care services.However,in practice,most enterprises of the Shared pension platform have encountered the problem of effective pricing in the bilateral market.How to make effective pricing to realize that the pension platform can provide high-quality services for both users and meet the growing demand for welfare services of different groups.Therefore,this paper takes the home-based care service platform as the research object,and based on the optimization theory and the bilateral market theory,studies the optimal pricing mechanism of the government-led and enterprise-led home-based care service platforms in the bilateral market.The research contents are as follows:Firstly,this paper analyzes the bilateral market characteristics of home-based old-age care service platform,establishes the bilateral market model of home-based old-age care service,proposes the development path of home-based old-age care service platform from government construction to enterprise construction in China,and compares the differences between the construction of government platform and enterprise platform.Secondly,taking the government-led home-based elderly care service platform as the research object,considering the public service attributes of the elderly care industry,the social welfare model is established with the goal of maximizing social welfare.Under the goal of social welfare maximization,the maximum social welfare is an increasing function of the quality cost and subsidy sensitivity coefficient.Therefore,the platform improves the social welfare level of the bilateral pension market by increasing the cost input and user subsidies.Thirdly,taking the enterprise-led home-based elderly care service platform as the research object,considering the profit attributes of the platform enterprises,the platform profit model was established with the goal of maximizing the platform profit.Under thegoal of maximizing the platform profit,the platform can increase the platform profit by expanding the user scale and improving the service quality,which can not only realize the commercial profit of the platform,but also solve the problems of insufficient awareness and low service level of the current institutional pension service.Finally,from the perspective of the government and enterprises,based on the analysis of this paper,suggestions on the construction and operation of home-based elderly care service platform are given,and reasonable policy suggestions on the need of the platform to appropriately increase user subsidies and improve the quality of elderly care service are proposed for the bilateral pricing of home-based elderly care service platform,so as to provide reference for decision-making.Based on the intelligent operation mode of pension enterprises,this paper changes the traditional pricing model of pension services.This pricing model can consolidate and continuously expand the scale of the smart pension industry,form a standardized competitive situation of the smart pension market,and promote the long-term development of the smart pension industry.