A Study On The Government Functions In The Development Of Rural Tourism

The?rural?tourism?industry?plays?an?important?role?in?the?process?of?rural?revitalization,?helping?farmers?increase?their?income,?promoting?targeted?poverty?alleviation,?improving??the?living?environment?for?rural?residents,?promoting?the?integrated?development?of?the?primary,?secondary?and?tertiary?industries,?and?promoting?the?industrialization?of?agriculture.?The?development?of?rural?tourism?needs?the? "invisible?hand" ?of?the?market?to?allocate,?and?is?inseparable?from?the?support,?cultivation?and?guidance?of?the?local?government.?Lack?of?planning?and?tourism?development,?industry?regulation?is?not?strong,?tourism?talents?is?not?sound,?the?phenomenon?such?as?public?service?facilities?are?insufficient,?are?reflected?in?rural?tourism?development,?the?government?in?the?position?of? "dislocation",? "vacancy" ?and? "offside" ?phenomenon,?such?as?the?ability?to?directly?contributing?to?the?sustainable?development?of?the?rural?tourism?industry?lost?momentum.This?article?through?literature?reviews,?questionnaires?and?field?visits?and?other?methods,?the?author?selected?familiar?with?zhuang?town?and?rural?tourism?resources?are?rich?purple?as?the?research?object,?combining?the?theory?of?service?oriented?government,?sustainable?development?theory,?new?public?service?theory?and?other?related?discipline?knowledge,?analyze?the?purple?zhuang?town,?rural?tourism?development?present?situation?and?existing?problems,?analysis?functions?of?local?government?in?the?development?of?rural?tourism?in?the?process?of?performance?of?the?existing?problems,?such?as?lack?of?overall?planning,?management?level?is?not?high,?the?government?industry?regulation?is?not?strong,?service?concept?relative?lag,?lack?of?professional?talent?team,?is?propaganda?way?behind,?The?publicity?content?is?not?attractive?and?so?on.?After?analyzing?the?reasons,?combining?with?the?actual?situation?of?the?development?of?zizhuang?town,?this?paper?analyzes?the?problems?and?puts?forward?some?countermeasures?and?Suggestions?for?the?optimization?of?government?functions?in?the?development?of?rural?tourism?in?zizhuang?town.The?research?shows?that?zizhuang?town?government?can?develop?rural?tourism?from?the?following?aspects:?first,?straighten?out?the?management?mechanism,?accelerate?the?comprehensive?coordination?mechanism?construction,?and?strengthen?the?government?supervision?of?rural?tourism.?The?second?is?to?define?the?role?of?the?government.?Good?service,?improve?infrastructure;?Be?a?good?coordinator?and?balance?the?relevant?interests;?Be?a?good?organizer?and?build?a?service?platform.?Third,?we?will?improve?the?policy?system?for?guaranteeing?talents?and?providing?financial?support.?Fourth,?we?will?formulate?a?special?plan?for?rural?tourism?to?guide?the?industry.