A Study On The Communication Of Socialist Core Values By Public Service Advertising

The socialist core values refine the essence of our national culture,embody the contemporary Chinese spirit and national pursuit,and are the common value ideal of all the people.Effective dissemination of socialist core values is a necessary condition for cultivating socialist core values.Its dissemination effect has a profound impact on the scale and quality of people's practice of socialist core values.It has an important strategic significance for people to adhere to the correct value orientation,strengthen cultural self-confidence,and promote the construction of socialist spiritual civilization.The humanistic,public welfare and educational characteristics of public service advertisement itself coincide with the purpose of people-centered socialist core values and seeking the welfare of the people,which means that public service advertisement can enhance the effectiveness of the dissemination of socialist core values.In the process of using public service advertisements to disseminate socialist core values,we should grasp the main elements,audience elements,information elements and media elements.According to the characteristics and status of the four elements,public service advertisements of socialist core values with distinct theme,clear objectives,clear logic,strong appeal and people's satisfaction should be produced.However,at the present stage,the role of using public service advertisements to disseminate socialist core values has not been fully embodied.At the same time,there are still problems in the content,audience,environment and media of communication.In this case,we should actively explore the factors that influence the public service advertisement as a dissemination of socialist core values,improve the path of expanding the dissemination of socialist core values in public service advertisement,improve the public service advertisement itself,rally all forces,optimize the dissemination environment,integrate various media,give full play to the tacit understanding between public service advertisement and socialist core values,and create people.The people consciously practice the good atmosphere of socialist core values and realize the comprehensive coverage of socialist core values.