Research On The Coping Strategies Of Internet Public Opinion From The Perspective Of Government Credibility

With the rapid development of the Internet and the emergence of new communication modes,fission communication of network information reshapes the way of public opinion expression,information exchange and social mobilization which is different from the traditional real society,and even dominates the trend of public opinion to a large extent.In recent years,network media has become the "topic-making machine" of public opinion,and "everyone has a microphone" has promoted the formation,fermentation and dissemination of network public opinion.The prosperity of social media has promoted the frequent occurrence of network public opinion events,and the government's governance environment has undergone profound changes.Therefore,comprehensive use of the website,WeChat public number,official Weibo,mobile client and other platforms,through the form of live webcast,online video,online communication,etc.,strengthen the openness of government affairs,do a good job of public opinion,do the whole network follow-up,take the initiative to respond Public concerns have gradually turned into one of the requirements of the government to improve governance.After the basic theory is discussed,this paper firstly makes a thorough understanding and systematic analysis of the Changchun Changsheng Vaccine Incident,which has aroused a heated discussion on the Internet,to understand the problems existing in the response of the government's network public opinion and the impact on the government's credibility;then,combining with case analysis and relevant scholars' research results,a questionnaire is designed to conduct empirical research.Through the analysis of questionnaire data and typical cases of network public opinion in recent years,we know that the government's credibility is declining due to internal and external factors in the response to network public opinion.Among them,the internal factors of the government include: lack of professional network public opinion monitoring institutions,inadequate management staff,public anger caused by special words of leadership style,inactive response attitude of government network public opinion,superficial response of government network public opinion information,excessive willfulness of officials and other platforms to respond to public opinion.The external factors include: the impact of the surge of informal information on formal information,the long-term negative information and network rumors in cyberspace,the irrational social resonance caused by the emotional public opinion,the influence of core cultural genes on citizens' perception of the government,the influence of false propaganda and reports on the trend of public opinion.Therefore,it is suggested to start from three aspects of guiding methods,mechanisms and team building,to build an excellent network public opinion order,and to promote the continuous improvement of the government's credibility.The first is to guide the way thenetwork is sentimentally.Increase the intensity of information dissemination and information disclosure,give full play to the role of media network sensation bridges,attach importance to the influence of opinion leaders,and focus on improving the political and legal quality of the majority of Internet users.The second is to improve the government's response to the network public opinion.Establish and improve the emergency response mechanism for network public opinion incidents and improve the network space governance mechanism.The third is to strengthen the team building of the government's network public opinion.Establish a professional network public opinion monitoring and analysis team,establish a complete team of government spokespersons,establish a high-quality multi-level network appraisers,and enhance the government's ability to handle public opinion.