A Study On The Construction Of Government Credibility From The Perspective Of Network Public Opinion

With the rapid development of Internet and media technology,the appearance of network media platform such as QQ,weibo,We Chat,post bar and forum,the Internet is getting more and more popular in social life;the public has access to deliver their opinion more convenient,speedy and acceptable through Internet.Also,people paid their increasing attention to be participated in political activity;hence the network public opinion came out at this historic moment.Every coin has two sides;Internet promoted the situation of the supervision of the Internet users'comments.While,in another hand,it asked government to improve the network governance capability to a higher level.In recent years,the reason of why network public opinion occurred frequently is the public didn't receive accurate information,Internet rumors didn't get correct in time.A normal word can be a trigger to cause social panic through the network transmission.Although the government credibility is facing the challenges from the network public opinion,it is also an opportunity to improve the image of the government.From the Dayu flood control,the ancients knew "the mouth of the people is more difficult than the prevention of river".However,in nowadays,the phenomenon of "gossip" still usually happened.Network public opinions are not only a manner of expression which is out of control,but also brought the "Butterfly Effect",which is increasingly affecting the government credibility,and always request the government to respond it timely,objectively and accurately after emergency happens in order to "killed" rumors in the cradle.As we called "rumors in the truth" is the public,the media and the government's joint efforts,which are clearly,conscientious and timely to create a health and pure network environment with truth,so we can solve the network public opinion in order to enhance the government credibility.In the day of the Internet developed rapidly,it is very important to blaze a trail in accordance with China's national conditions and a suitable road for the social development of our country.The government also need to long-term thinking and solve the problem in the process of construction of the future.The background of the research is based on network public opinion combined with the theoretical basis and practical case,analyzed how to improve the government's credibility effectively in the environment of the network public opinion.During the process of thesis writing I found that there are many academic researches of network public opinion and the government credibility,but combining the two researches are not much.Compared with foreign countries,China started late in the research of network public opinion,and most of them study on the theory.Although some Chinese scholars have the original opinion on the combination of network public opinion and the government's credibility,but they also lack of deep research.Especially in the case of network public opinion occurred repeatedly,the government lacks of measures,effective actions to keep pace with the times.These are the reasons why the voice of masses can't attract the attention of the government,and then descend the credibility of government.According to the combination of theory and facts,the construction of government credibility in the environment of network public opinion has carried on this research.This paper has divided into six parts:the first part is the introduction for the selected topic and background,the current research situation in domestic side and oversea side,the article research idea and literature research,case analysis,and comparative research for three kinds of research methods.The second part starts with the theoretical basis of the research,according to the writing during the literatures reading,introduces the definitions of the network public opinion and the government's credibility,Social Contract Theory,Responsible Government Theory and Asymmetric Information Theory,as well as the positive influence and negative influence of the network public opinion.The third part is based on the characteristics of network environment in the present China,combines with the case that "fish of high price in Harbin".The third part also reveals the basic situation of the government credibility by analyzing the problems that government credibility is now confronting.These problems originated in the fields of reasons.The fourth part referenced an example of the Singapore,South Korea,United States and United Kingdom to improve the credibility of our government.The fifth part is based on the problems of the construction of government credibility;respectively put forward the improvement measures from three aspects of system,communication and guide,in order to enhance the level of the credibility of our government.The sixth part,it summarizes the contents of this paper,draws the relevant conclusions and the prospect to the future.