Research On The Development Strategy Of Guanghe Cultural Nursing Home

Old-age care has become an important issue related to national economy.In China,old-age care has not been well resolved.At present,the pension enterprises are generally small in size and lack of longterm development strategies,which cannot meet the needs of most elderly people who want to stay at home and receive diversified pension services.As a new type of old-age care model,community home care for the elderly allows the elderly to get old-age services without leaving their familiar home,which is generally welcomed by the elderly.However,this old-age care model is still in the trial stage,and there is no scale development.Guanghe Cultural Nursing Home is an enterprise that provides care and entertainment services for the elderly.It was established in 2016 and is still in its infancy.In recent years,the expansion of the scale of enterprises has been limited,and the content of old-age care services that they can provide has gradually failed to meet the needs of the existing elderly population,which has led to a decline in the competitiveness of enterprises year by year.Through preliminary research,it is believed that the establishment of a chain community home care service station can help enterprises to rapidly expand their scale and carry out more care service projects,and that the community home care service and the nursing home care service model can be combined to form a perfect industrial chain and promote the solution of China's old-age care problems..This article takes Guanghe Cultural Nursing Home as an example,based on strategic management theory,on the basis of referring to relevant literature,combined with the actual situation of the enterprise,through the analysis of the macro and microeconomic conditions and various factors within the enterprise,to formulate a family home care suitable for enterprise integration community The development strategy and implementation plan of the model help the pension enterprise to expand rapidly by adding community home pension service stations,realize large-scale operation,reduce enterprise costs,and enhance the competitiveness of the enterprise.First of all,through the analysis of the old-age industry,the enterprise strategy theory and the related literature of the state of the old-age industry,it will lay the foundation for the formulation of enterprise strategic analysis.Secondly,through the analysis of the current situation of Guanghe Cultural Nursing Home,it is found that the company has problems such as declining profits,chaotic internal management and limited bed expansion capacity.The causes of these problems are that the company has no long-term development plan and the management system is not perfect.The old-age service model is single and lacks attention to policies.Thirdly,by analyzing the external and internal environment of the enterprise,it is clear that Guanghe Cultural Nursing Home is facing a continuous and rapid increase in the number of elderly people in China,and the demand and satisfaction of elderly care services and products vary greatly.There is no enterprise with a full industry chain in the elderly care industry.Development opportunities within the scope of policy support.It is clear that the advantages of Guanghe Cultural Nursing Home are that the market of the elderly industry to which the enterprise belongs is rapidly growing.It can support a variety of elderly care service models by establishing a unified support platform,and the enterprise has a strong corporate culture.The location is located in the 4A scenic area.Convenient natural resources,etc.Finally,this article puts forward the strategic goal of Guanghe Cultural Nursing Home.The short-term goal is to establish a community home care service station to share resources with existing nursing homes.The long-term goal is to form a whole industry chain operation model for pension enterprises and become the industry leader.Under the guidance of this goal,a development strategy was designed for Guanghe Cultural Nursing Home,which is mainly based on strengthening strategies and supplemented by cost control strategies.It quickly established community home elderly care service stations,formed chain organizations,and accelerated the development of enterprises.And implement the plan from the human resources reserve,carefully select the head of the elderly service station,formulate a talent incentive plan,screen the target community for inspection,and make full use of the surrounding resources of the community;in order to successfully implement the strategy,Guanghe Cultural Nursing Home needs to establish corresponding safeguards Unify corporate culture,make all employees understand the company's vision and mission,form unified values,establish a strategic management department of cross-functional departments,monitor the implementation of development strategies and give adjustment suggestions,establish a unified financial system to strengthen fund management,establish a unified information platform,and enhance Enterprise management capabilities to reduce operating costs.