Study On The Operation And Management Of Hohhot Municipal Government Affairs WeChat

Mobile Internet has changed the pattern of government information dissemination and brought new opportunities for the government to optimize social services and social governance.In recent years,with the increasing number of WeChat users,government affairs WeChat has become one of the important tools for the interaction between the government and the public and the improvement of the government's public service efficiency.However,compared with many developed regions,the operation and management level of government affairs in Hohhot is still relatively lagging behind.How to scientifically plan for the new development of government affairs WeChat in minority areas,build a government affairs WeChat platform with more local characteristics and influence,and improve the public service ability of government affairs WeChat is an important issue that needs to be studied in the application and management of government affairs WeChat in Hohhot.In this article,through the actual test research focuses on the current Hohhot engovernment WeChat operation management present situation,aimed at Hohhot e-government WeChat content updates slow irregular,interactivity,page and the menu bar design is unreasonable,poor user experience,repeated construction and zombies account problems,find the Hohhot e-government WeChat positioning is not clear,lack of team management,lack of evaluation mechanism and management as a whole.And through a lot of reading literature and the study of WeChat operation management model of excellent government affairs,I have a deep understanding of the characteristics of government affairs WeChat and its communication characteristics,and summed up the successful experience of government affairs WeChat operation management.Based on the theory of new public service,this paper puts forward several improvement strategies and schemes for the operation and management of huhhot's government affairs WeChat by combining the democracy,civil rights,citizen participation,rights sharing,cooperation and coordination,citizen dialogue,fairness,equality,justice and administrative responsibility.I hope to provide ideas for relevant government departments of Hohhot city and provide references for the improvement and perfection of their government affairs WeChat operation management.