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Study On The Government Image Shaping In The Perspective Of New Media

Posted on:2021-05-30Degree:MasterType:Thesis
Country:ChinaCandidate:Q ZhangFull Text:PDF
GTID:2416330626458461Subject:Public administration
Abstract/Summary:PDF Full Text Request
With the continuous progress of science and technology,the use of new media has become an indispensable part of people's lives.The government image from the perspective of traditional media has not been in harmony with the speed of social development of information and network.The government must comprehensively improve its administrative capacity and level,win public trust,and build a good government image.The government image represents the credibility of the government,it is an important window to display the government image,and it is an important link to win public support and understanding.Image shaping is a process in which the subject continuously self-forms and self-identifies,and this self-identification is constantly recognized by others.The government image formation from the perspective of new media aims to sort out the relationship between the government and the public in the process of government image formation in the new media era,in order to gain the understanding,support and recognition of the object public.In the image of government,the government is the main body and the public is the object.The new media has given a new perspective and is also a communication vehicle.In an information society,the construction of government image under the perspective of new media is more focused on the release of government information,responses to and interaction with various public concerns,and so on.This article mainly discusses the government's image shaping from the perspective of new media.It examines the current situation and shortcomings of government image shaping from the perspective of new media,and analyzes the image positioning and problems of government as the subject of image shaping in detail.When facing the public and using new media to shape the government's image,analyze and find out the reasons,and from the government's own construction,the government's new media response mechanism,and the management and protection of the public's participation in the government's image formation The countermeasures and suggestions for improving the government's image were put forward.
Keywords/Search Tags:new media, government, image building
PDF Full Text Request
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