Research On The Government Tik Tok Construction Of Government Image

As information technology advances,the form of information dissemination has been greatly revolutionized,and the huge flow effect of the short video platform and user activity represented by the Tik Tok has become the birthplace of the emerging power of public opinion that cannot be ignored by the government.In this context,the goverment Tik Tok came into being.The emergence and development of government Tik Tok is inseparable from the collective promotion of technology,society,platform and other factors.It not only has the commonality of general Tik Tok but also has the unique characteristics which is different from other Tik Tok.As a new way of propaganda work of government,the role of government Tik Tok in government propaganda work is becoming more and more obvious.With the combination of government affairs and government image construction,analyzing the development status of government Tik Tok is the new idea for the construction of government image under the new situation.To a certain extent,the image of the government can be regarded as the embodiment of the government’s ability to work.A good government image can help the government to know public opinion,win the people,and lay a solid foundation for the government to carry out all work smoothly.In the past,the strategy of government image construction was inclined to the creation of government authority,and the theme of communication was mainly positive publicity.As a result,although the government image is rigorous in the public mind,it appears rigid and induces a sense of remoteness from people.The emergence of new media breaks the propagation mode of traditional media and opens up the new promotional channels for government affairs,it also helps the government to establish a new image of the Internet.Under the influence of fragmention reading preferences,government microblog,government Wechat,and government clients are gradually emerging.Moreover,the upgrade of information network has popularized video mobile communication.The traditional form of graphic communication has been unable to satisify the people’s need of higher use requirements.Because of its short refinement,strong visibility,entertaining and easy propagation,the government Tik Tok Play an increasingly important role.It gradually becomes the imporatant position of promoting government propaganda work and establishing good government image.Of course,for the government,image construction is a systematic project,and government Tik Tok is just a new propaganda channel in this system.How to make better use of government Tik Tok?What role does government Tik Tok play in the construction of government image?What problems exist in the operation of government Tik Tok? How to solve these problems? These are the focus of this paper.In this paper,a systematic study is carried out through various methods such as literature research method,content analysis method,case analysis method and interview method.Firstly,this paper defines the connotation of government Tik Tok in this paper,and analyzes the development of current government Tik Tok through different stages such as the emergence,growth and status quo of government Tik Tok,and analyzes the characteristics of government Tik Tok from two aspects:commonality and characteristics.As the basis for the study of the full text.This clarifies the role of “megaphones”,“catalysts” and “beauticians” played by the government’s Tik Tok in constructing the image of the government.And understand the current situation of government chattering in the operation process,the account operation is polarized,the account content is too broad,the explosion of video is short-lived,and the user interaction is lacking.Then the reasons for these problems are generated from the two aspects of Tik Tok play and team building to analyze.This paper from the three perspectives of constructing the top-level design framework,perfecting the content structure of the communication,and strengthening the construction of the communication system,the strategy of constructing the government to shake the voice of the government is given,and the government is deeply aware of the Tik Tok operation strategy.Find out the positioning of its own development,make full use of individual characteristics,and effectively use,The government Tik Tok shake the vioce and provide reference for establishing a good work image.