The Government Image Creation In Mobile Social Network

Mobile social network is the main development land of network public opinion, "the media" characteristics and high speed transmission brings a huge challenge fo r the government image, also created a broader platform, provides a more efficient tool. In recent years, the government pay more and more attention to the image creation in mobile social network, a lot of new exploration have been take,for example,set up their own microblog and Weixin.But how is the communication effect? And what problem encountered in the process of transmission? This research through the investigation and analysis, attempts to find out the answers to these questions, and answer the gover nment how to better take advantage of the mobile social network.Based on the development of e-government's microblog and Weixin, combined with the data and theory, through investigation and data analysis, and further analysis the problems and reasons of the government image creation activity,finally, provide the reference.Now, "double micro linkage" at the beginning of a new trend has emerged, but the government image creation activity in mobile social network still exist many problems such as:dissemination effect is not significant; The government of different levels and different departments image work develop imbalanced; Lack of powerful government regulation in information platform; difficult to attract public attention. How to grasp the advantages of mobile social network, promote the "double micro linkage", improve government image transmission of interpersonal communication, still need to think seriously and practice constantly.