The Research On The Development Strategy Of New Government Media In Jin Pu New District,Dalian

At present,China is in an important period of reform and development.With profound changes in the economy and society,we are also faced to all kinds of brand-new problems.In this stage,the government should not only meet the material and cultural needs of the people,but also build a service-oriented government to better serve the people.A report to the 19th national congress of the communist party of China pointed out that a service-oriented government with better execution and credibility should be built.It is necessary to transform the functions of government departments in time and try the innovative mode of decentralization and light supervision.With the development of global Internet technology,the new generation of information technology industry is showing a vigorous trend,and human society is entering a new network era.As the organizer and participant of national economic activities,the government departments should pay attention to and strengthen their own management level and service function if they want to continue to strengthen the impetus to the society.With the emergence of e-government,network technology is taken as the basic means to provide high-quality and all-round management and service for the society.In the past few years,government departments have basically realized office automation,popularization of government websites and informatization of key businesses.In recent years,the government new media platform,led by microblog,wechat and government app,has been highly concerned and' valued by the government because of its free communication,convenient interaction and rapid gathering of public opinion.On December 27,2018,in the opinions of the general office of.the State Council on promoting the healthy and orderly development of new media for government affairs issued by the general office of the State Council,it was proposed that "by 2022,It is necessary to build a platform that integrates the authority of information,the timeliness of feedback and the convenience of communication services,so as to thoroughly improve the all-round service ability such as the dissemination of information released by the new media of government affairs,the credibility of the government and the guidance of public opinion.Finally,the goal of standardizing,innovating and integrating the new media of national government affairs is realized.And a new political media was formally proposed for the first time.To comprehensively improve the communication ability of government new media,especially the grass-roots government new media,has also become an important part of promoting e-government work.In the whole research process,the main methods are to read a large number of documents,cooperate with the actual investigation,and then make comparative analysis of relevant cases.The research is divided into the following parts:the first part is the introduction,which mainly introduces the research background,research significance,domestic and foreign research review,research ideas,technical routes and research methods,providing the basic direction and thinking for the research of this paper.The second part of this paper mainly introduces the related concepts and theoretical basis,which provides theoretical support for the research of this paper from the theoretical aspect.The third part of the article is to introduce the development status of the new media construction of grassroots government affairs in Jinpu New Area of Dalian and explain the effect of the new media construction of grassroots government affairs in Jinpu New Area of Dalian.Then,the article uses the way of visiting survey of Jin Pu district government affairs at the grass-roots level in new media satisfaction investigation,according to the result of investigation and analysis the reasons of the existence of the problem:the design is not clear,target is not clear,innovative government services are not enough,the development of Weibo and Wechat has difference,difficulty in sharing,and professional capacity is weak.The fourth part of this paper studies the construction of new media of government affairs at home and abroad,which provides reference experience for the construction of new media of grassroots government affairs in Jinpu New Area of Dalian.The fifth part of the paper puts forward four development countermeasures for the construction of new media in Jinpu New Area,including high standard design,full integration of resources,strengthening operation management and considering public demand.