Research On The University Student's Media Literacy Cultivation From The View Of Mobile Media

Nowadays,with the rapid development of information technology and the trend of globalization,themobile Internet as the representatives of the new media has increasingly highlighted their advantages in people's lives.On the one hand,mobile media provides more convenient and convenient communication ways,an interesting learning carrier and a media space for enhance personal ability from for college students.However,due to their lack of social experience and developingpersonal values,there is still havingmany problems during the process.Consequently,it has great significance to cultivate college students' media moral literacy,media political literacy and media legal literacy,which is of great significance to their development of their moral character and personality quality.It also provides a new starting point and ideas for ideological and political education in universities.Based on the five parts of research,from the view of the new media,the paper has an analysis and discussion for mobile working media literacy cultivation.The introduction part is based on the perspective of mobile new media,according to the current situation and the connections betweenthe college student groups and the new media,to establish selected topic background and significance.And then,through the combing and analysis of the relevant literature both at home and abroad,to carry out the corresponding research ideas,methods and research content,certain theoretical basis for subsequent research and analysis.The second part,through the mobile new media and media literacy's concept,characteristics and development situation,to explore the theory basis of its closely related to college students' cultivation.The third part chooses the mobile new media features for the effect of college students' media literacy to discuss the necessity of cultivating college students' media literacy,to have a correctly understand between their relationship.In the fourth part,according to the applied aspects and the content of media literacy of college students,the questionnaire is designed and revised.The questionnaire on the basis of selection of Hefei five colleges and universities,to carry out the questionnaire investigation and collection of analysis,aimed at present situation for college students' media literacy cultivation of rational and objective analysis,through the questionnaire survey,the following three aspects of the situation analysis,namely: the analysis of the college students for mobile new media application,the analysis of the college students for mobile discrimination,and the analysis of the college students for cognitive to media literacy.Finally,according to the contemporary college students in the mobile new media environment,contact with the media and media literacy cultivation about current situation and problems,to have thinking from variety of paths.In this article,throughindividuals,media,universities,and government's activity effects,to form resultant force,which is improve college students' media literacy.