Research On The Influencing Factors Of MOOC Diffusion

The rapid development of Internet information technology has led people to the era of the Internet of Everything.The new media technology is mature,and intelligent terminals have popularized in people's lives.Under the background of the Internet era,people's lifestyle and access to knowledge and information are constantly changing.With the changing of traditional paper media to the digital media,the education mode has gradually shifted from the traditional physical classroom toonline teaching.The education industry has continuously derived new form under the influence of social environment.The "MOOC"(massive open online course)became the new darling of the "Internet + education" industry.It's gradually impacting the traditional way of education and dissemination,and leading the direction of future education.In recent years,MOOC practice showed the advantage online education.Although the scale of online education users is growingand recognized by many people,many problems and deficiencies have also been exposed during the development of MOOC in China.For example,the low awareness and use of MOOC,the high drop-out rates and limiteddiffusion range of MOOC.This makes education researchers deeply worried,which also makes it important to study the proliferation of MOOC in China.Based on the diffusion status of MOOC,this study analyzes the influencing factors of MOOCs in China.This paper first summarizes the research content of MOOC in domestic and foreign countries and summarizes the rise,development and diffusion of MOOC.Secondly,it analyzes the influence of the social environment on the development of MOOC,such as national policy,university teaching environment,MOOC enterprise environment and other factors.Furthermore,the in-depth analysis of the diffusion network of MOOC teaching concept,especially the influence of mass media,interpersonal relationships,social media and other channels of communication in the new media environment on the spread of MOOC.By summarizing and analyzing the high dropout rates in the construction of MOOC,weak motivations of learners and low network coverage,this paper targeted to explore some countermeasures,provide theoretical support and practical advicefor the development and improvementofMOOC in China,constantly promote the Chinese education informatization process,promote the construction of education fairness,let more people benefit from the MOOC online learning.