Research On The Dissemination Of Sports Hot Words In China

Sports hot word is a new phenomenon of network communication.It belongs to a kind of network language.It is simple,humorous and rich in information.It not only embodies the choice mentality and preference of the people accurately,but also records the sports dynamics of an era.This paper uses the methods of literature,content analysis and speculative analysis to analyze the causes of sports hot words and the effects of sports hot words.On the structure,this paper studies the logical sequence of the definition,the classification and characteristics of the content,the content,the communication channel,the communication reason,the communication effect,the law of communication and the standard of communication.Sports hot words are popular network words related to sports on the Internet.It is a sports event or sports phenomenon that occurs in a certain time period and a certain area in real life.It has the characteristics of simple,metaphorical,humorous and peaceful people.It can be divided into the abuse of time,entertainment,expression of emotion and transmission of information.The four major types of communication are network sports news,network sports video broadcast,sports blog and micro-blog and network sports review.The reasons for communicationare technical,political,cultural and social reasons.Sports hot words are like a double-edged sword,which can carry forward the positive spirit of the society,spread sports positive energy and public opinion.Supervision encourages sports democratization,popularizes sports knowledge and accelerates the positive effect of sports communication.It also has the negative effects of abusing the right of discourse,stimulating public opinion violence,taking the eyeballs of the audience,excessive entertainment vulgar,impacting the traditional culture,widening the knowledge gap and so on.From the sports hot words,we can find the beginning of competitive sports in the sports field.Finally,the focus of the audience,from the competitive sports gradually to the national fitness,the national fitness is the trend of the development of the times,and in the process of sports development,sports entertainment tendency is obvious.In the process of using and creating sports hot words,we should pay special attention to three points,first,the related sports departments and legal level intervention,the correct guidance of the network public opinion,the interactive communication with the netizens,and the healthy dissemination of sports hot words;second,the mainstream media should play the mainstay of their own,strengthen the guidance of the network public opinion,and create a good construction.Good media environment;third,to improve the literacy of Internet users,to be "civilized" netizens,to keep their own legal and moral bottom line,which can effectivelyreduce the phenomenon of cyber language violence from the source and purify the network space.