The Study Of Mass Negative Emotional Communication In Public Emergencies

Under the background of risk society and mediaized society,public emergencies have such characteristics as urgency,sociality,complexity and uncertainty.Based on cognitive-evaluation theory,under the action of imitation-feedback mechanism,the public will form a homogenized emotional state and social cognition,emotional communication showed irrational,recurring,radiation,polarization of the four major characteristics.Viral dissemination led to the rapid dissemination of emotions,social media platform to increase the spread of negative emotions,interpersonal oral communication produce emotional product effect.Under this mode of transmission,if the traditional elite media are allowed to remain in aphasia,over-chasing the economy of attention in the media and post-truth era,"the mood is over the truth",the characteristics of the audience's highly involved events will lead to the negative emotions of the society The spread of rumors and rumors,the accumulation of negative emotions among the groups,the evocation of collective behaviors,the continuous ferment of anxiety and the continuous enlargement of the negative social mentality are not conducive to social stability.Based on this,the mainstream media seize the initiative in a timely manner to voice,step by step to guide public opinion,give play to the positive vocabulary soothing role in the establishment of "emotional word bank" to appease the public negative emotions played a good role,and create a healthy public opinion environment.Traditional mass media actively reshape the professional authority and content value,seek the guidance of public opinions,win back the media discourse right and audience loyalty,and make themselves more cohesion and common understanding.Since the media people adhere to the bottom line of media people,respect the fact that the comprehensiveness;objective and rational reporting to avoid being kidnapped by public opinion to meet the public mood;comply with relevant laws and regulations,and correctly guide public opinion.