The Study Of The Influence Of Massmedia On The Cultivation Of Contemporary College Students' Ideological And Political Quality

With the advent of the information age,modern communication technology to change rapidly,the role of emerging media as a representative of the mass media in people's daily life and social development in the increasingly prominent,the new media represented by the Internet with its diversified characteristics,entertaining,interactive and virtual to attract a group of College Students,and a profound impact on the habits the consciousness and behavior of them,especially the tremendous impact to college students' Ideological and political quality and challenges,so how to use the mass media to promote the ideological and political quality of college students has become an urgent problem.This thesis is based on the new media era and social change,by using the method of literature research,questionnaire survey,mathematical statistics and interviews,through the analysis of the function and value of the mass media,as well as the current college students generally reflected the ideological and political quality status at this stage to strengthen the ideological and political education of college students to provide the value of reference,and then through the questionnaire survey and interview analysis related to the influence of mass media on university students and the participation of the mass media cognition of university students in Xi'an City,aiming at the existing problems,analysis of the main influencing factors,the current ideological and political quality of college students based on the whole,to explore how to use mass media the advantage of strategies to enhance college students' Ideological and political quality from all directions,the survey results show that:1.the current college students have a high degree of understanding of the mass media,and most of the students have higher development and attention to the mass media.2.the mass media have a certain function of Ideological and political education,including the function of moral education and the basic guiding function of public opinion.3.by some colleges and universities in Xi'an city survey and interviews,four colleges and universities in comparative study,the influence factors of the ideological and political quality of college students including mass media,ideological and political education andstudents' own cognitive aspects of media literacy;4.through the analysis of impact factors of College Students' Ideological and political quality,by strengthening the government supervision of the mass media industry,the media industry generally improve self-discipline concept,media literacy education in the colleges and universities' development,improve the media literacy.The students themselves,can take advantage of mass media can improve the students' Ideological and political quality.