The Research About The Impact Of Digital Media On Ideological And Political Quality Among University Students

New media as an emerging communication medium in mass media.It has imperceptibly shaped our outlook on reality and society,and it also cultivated people's common impressions of society,certain things and values through the dissemination of different types of information.With rapid development,new media have become increasingly popular components of our everyday lives in a multi-cultural society.The task that in front of the educators nowadays is how to use new media to promote and strengthen the Marxist beliefs and socialist core values into the whole process of ideological and political education in colleges and universities,in order to improve the effectiveness of education and to cultivate qualified university students.In 1994,China officially connected to the internet.Since then,we have begun to use the new media represented by the internet to cultivate the ideological and political qualities among university students.It can be divided into four stages: the initial exploration stage(1994-1999),the active construction stage(2000-2003),the overall development stage(2004-2010),and the reform and innovation stage(2011-present).The new media are becoming more and more predominant.It brings great convenience to the development and cultivation of college and university students through providing rich content,modern educational technology,methods and tools,and the favourable conditions for realizing the self-worth.On the contrary,it also has a wide range of negative impacts on polluting the information environment,weakening the controllability of training,and interfering with the value judgment on the ideological and political qualities of university students.Improving the ideological and political quality of university students is a comprehensive and systematic project which requires the joint effort from the new media industry,colleges and universities,and many other parties.Only in this way can the students make full use of the benefit from utilizing new media,and to avoid the disadvantages imposed.it is essential to ensure that the Colleges and universities started to enhance the ability to optimize new media environment,strengthen the ability to educate with new media mass,and reinforce the ability to resist "noise" of new media to further improve the effectiveness of the education on ideological lessons and under the influence of new media.As the hope of the further of the country,university students should take full play for their own growth and drive self-fulfilment to keep pace with The Times.With united and determined efforts,theuniversity students will make a better contribution and a glorious chapter to the development epic of the country and the nation.