Research On The Organization Of The First Marathon Of Nanchang In 2016

National policy support,local economic level,transportation and other conditions,the first Nanchang international marathon has been successfully concluded.The competition organization committee can effectively and rationally allocate the competition,risk control,and event marketing to ensure the smooth completion of the competition.The marathon is different from other track and field events.Its track involves the city road and participates in many athletes,resulting in the complexity of marathon organization and the openness of market development.How to scientific event organization the Jiangxi horse adjust measures to local conditions and sustainable development planning,to ensure the quality of games at the same time,develop diversified competition,market,economic benefit maximization,enlarge the competition in the domestic influence,make Nanchang city famous brand,let marathon became a new name card of the city,is one of the major problems of Jiangxi horse race organizers thinking.This article through to Nanchang first international marathon and famous at home and abroad through analyzing the marathon,from the sports marketing,sports management,sports tourism,sports training,sports industry economics and so on different dimensions as a starting point,using the method of literature,questionnaire investigation,logical analysis,mathematical statistics,the Iiangxi horse race to conduct a comprehensive investigation and analysis,the results are as follows: 1,showing conical event operation concept,event organization performance PeiRan;2.The organization and management organization of the event shall set up reasonable and efficient and high-quality competition logistics service;3.High public opinion and strong sense of experience;4.The competition organization lacks rigor,and the competition incentive method is single;5.Lack of communication between the competition organization and operators,and lack of flat organization management.In view of the problems of the first Gan ma in the organization of the event,it is suggested that: 1.Fully excavate the cultural connotation of the city,and build the famous brand of Ganma;2.Strengthen the risk management of marathon events and improve the safety awareness of athletes;3.Establish long-term and effective competition organization mechanism;4.Improve the rigorous and efficient style ofthe competition organization,and diversify the competition incentive methods;5.Increase the management of marketing derivatives of marathon and introduce the management mode of flat organization.All are to build Nanchang city famous brand,promote the Gan ma competition good and fast development to provide theoretical reference.