The Research Of Chongming Island Leisure Sports And Tourism Integration Development

With the development of economic society and the improvement of living standard,people's demand for a better life is increasing.In order to meet the diverse and personalized needs,the development of integration has become a major trend in today's economic development.In 2014 the State Council issued "Some opinions on speeding up the development of sports industry and promoting sports consumption",sports consumption and sports industry will rise as a national strategy,and puts forward "the promotion of sports and tourism,media,exhibition and other business integration and development",sports tourism as a new form of the integration of sport and tourism has rapid development.In recent years,leisure sports,with the features of new content and emphasis on experience,meet the needs of people's leisure and are being sought after by more and more modern people.The integration of leisure sports and tourism not only satisfies people's sports needs,enriches tourism products,but also widens industrial formats,and accelerates the development of sports industry and tourism industry.In this paper,using the method of literature,questionnaire survey method,case analysis method and interview method,statistical analysis,research on integration of the development of the Chongming Island leisure sports and tourism,the main contents are as follows:(1)the Chongming Island leisure sports and tourism development,Participatory characteristics of leisure sports tourism;(2)Feasibility analysis of the integration development of leisure sports and Tourism(3)in case of self driving tourism,analyzes the successful case of Chongming Island leisure sports and tourism integration development experience.(4)the existing problems in the development of leisure sports and tourism in Chongming Island are summarized.(5)the development of Chongming Island leisure sports and tourism integration is expounded.(6)in view of the problems existing in the current integration process,the suggestions for development are put forward.The study found: in the background of building a "World Class Ecological Island ",Chongming Island vigorously develops sports industry and tourism industry,and Attach great importance to the integration and development of leisure sports and Tourism,but the integration of the two has insufficient resources coordination and integration.,the propaganda effect is not obvious,the tourists' satisfaction and the tournament visibility is not high and the traffic problem.According to the actual situation and the advantages of natural resources of Chongming Island,puts forward three kinds of integration of the development of the specific path of resource integration,market integration,policy integration and five kinds of integration development layout :green road leisure sports tourism,waterfront leisure sports tourism,sports tourism and sports leisure ecological leisure tourism and the feature of the town race to watch.Aiming at the problems existing in the development of the Chongming Island leisure sports and tourism integration,combined with the actual situation of Chongming Island,puts forward some development suggestions: strengthen government support,standardize management;strengthen the construction of related facilities,improve service satisfaction;the development of leisure sports tourism resources,build quality projects;accelerate the construction of professional sports tourism,cultivate talents;pay attention to the protection of the ecological environment,the construction of ecological civilization.