Research On Traditional Culture And Sports Festival Inheritance And Development Of Fitness And Leisure Industry In Zhangjiajie City

Our country has a long history,profound cultural heritage,inheriting and carrying forward excellent traditional culture,which is of great significance to enhancing national self-confidence and enhancing the soft power of national culture.In recent years,the people's health has been highly valued by the party and state leaders,and the sports and fitness and leisure industries have enjoyed good development opportunities.In order to better inheriting traditional festivals fitness and leisure industry and the development of sports culture and promote the interaction development,this article USES the literature material method,questionnaire survey,on-the-spot investigation method,interview method,etc to zhangjiajie traditional festival sports cultural heritage and fitness and leisure industry development were studied.Results:Zhangjiajie traditional festival sports culture inheritance and fitness and leisure industry has a good interactive relationship,the traditional festive sports cultural heritage is the resource base fitness and leisure industry development,to create a fitness and leisure industry development atmosphere,foster fitness and leisure industry consumer groups,improve fitness and leisure industry infrastructure.Fitness and leisure industry development can broaden the traditional festive sports culture inheritance,strengthen the consciousness of traditional festival sports cultural heritage and expand the traditional festive sports cultural heritage,to provide economic support for the traditional festival sports culture inheritance.Zhangjiajie traditional festival sports culture inheritance and fitness and leisure industry development present situation as follows: zhangjiajie many traditional festivals are distributed across the entire width and breadth of zhangjiajie,in in time;Traditional festival sports activities are rich,with national traditional sports program as the main;Traditional festival sports culture is included in the list of intangible cultural heritage.Libraries,bookstores and other stores have more traditional festivals and sports related literature and books,which are less popular among the people.The field equipment of traditional festival sports activities is abundant,the funds are widely available,but the quantity is small.The people involved in traditional festival sports have large scale and wide influence.There are abundant resources of fitness and leisure industry in zhangjiajie city,and the utilization of traditional festival sports resources is poor.The development subject is extensive,mainly private enterprise;The development mode is diversified,with pure physical fitness and leisure as the main;Modern sports product development is more,the traditional festive sports development is less,fitness and leisure industry economic benefit,social benefit and the effect of cultural inheritance,the enterprise has obtained the good earnings,people changed the bad life habits,improve the quality of life and grade,to reduce harm accident frequency,broaden the traditional festive sports culture inheritance,enrich the traditional festive sports culture inheritance;Consumers have a strong sense of consumption and poor consumption ability.The factors influencing the inheritance of traditional festival sports culture in zhangjiajie and the development of fitness and leisure industry are: the traditional festival sports culture inheritance policy is not perfect,and the development policy of fitness leisure industry is not perfect;The traditional festival sports cultural heritage is weak,the fitness leisure consumption market is limited;The traditional festival sports culture inherits the main body fault,the fitness leisure industry development lacks the compound talent;The development and utilization of traditional festival sports culture is less,and the development of fitness leisure industry is not enough;The traditional festival sports cultural heritage attraction is small,the fitness leisure industry product characteristic is not bright;The traditional festival sports culture inherits the lack of funds,the fitness leisure industry development infrastructure is weak.In order to improve the Zhangjiajie traditional festival sports cultural heritage and the effect of fitness and leisure industry development,the interactive development of the two countermeasures: to improve traditional festival sports culture inheritance,and clear the traditional festive sports culture property rights definition;We will strengthen the cultural heritage of traditional festivals,and activate the consumption awareness of the fitness and leisure industry.To expand the main body of traditional festival sports culture,to cultivate the fitness and leisure industry compound talents;To broaden the cultural heritage of traditional festivals,and to innovate the development mode of fitness and leisure industry;To highlight the heritage of traditional festival sports culture and build a consumer brand of fitness and leisure industry;We will increase investment and build and share infrastructure.Construction of traditional ethnic sports towns,the construction of fitness leisure industry consumption base.