Research On Practical Training Of Online Marketing Course Based On Practical Ability

Practical ability is an important factor for the all-round development of students and also a key point in secondary vocational and technical schools,Practical training is an important means to cultivate students' practical ability,and also an important criterion to measure the teaching quality of secondary vocational and technical schools by relevant education departments.The effective combination of theoretical knowledge points and practical training operation is an important way to cultivate students' practical ability in the course of practical training of online marketing courses.In order to achieve the teaching aim of training students' practical ability must be to find the current secondary vocational problems existing in the network marketing practice teaching,so as to take corresponding countermeasures,provide the basis for the network marketing practice teaching,methods and guidance.In this paper,the network marketing practice teaching of the course as the research subject,using the questionnaire methods of literature,questionnaire and interview method,the selected three secondary vocational school students went to the network marketing,classroom teachers,and leaders of investigation and study,further network marketing practice teaching.Through questionnaires,interviews with teachers and leaders,The author found that the secondary network marketing course in the practice teaching in the student cognition,curriculum,teaching methods,teaching contents,teaching evaluation,teachers,training conditions,there exist certain problems in seven.According to survey found that the problem,this study proposes to pay attention to practical teaching and optimizing curriculum,improve the training condition,to strengthen the construction of teachers team,the reasonable use of teaching methods,optimize the teaching evaluation,reform the teaching contents,seven Suggestions and a proposal of a detailed statement for each.The author also choose the network marketing of the course "online market research" the knowledge points to ten hours of teaching practice in a more in-depth explanation of the school under the concept of developing practice ability of the network marketing practice teaching of the course is helpful to the all-round development of students.