Research On The Promotion And Influencing Factors Of GCW Course In Nanjing Fitness Club

With the rapid development of economy and promote the national fitness plan and,the fitness awareness and demand for scientific exercise gradually increased,the fitness club as a place for guiding people’s primary science fitness,and exercise course is an important part of the fitness club,GCW course as a group exercise aerobics,not only has the Chinese special dance elements,and can exercise the body,reduce weight of plastic,at the same time can carry forward the Chinese traditional cultural value.In this paper,questionnaire survey,literature review and mathematical statistics were used to investigate the promotion of10 fitness clubs that offer GCW courses in nanjing,and the promotion team,contents,methods,effects and influencing factors were analyzed.The following conclusions:1.Each fitness club has a professional promotion team,and gender,specialty and other aspects basically meet the needs of promotion work,but the knowledge structure of scientific fitness needs to improve the proportion of sports knowledge talents.2.The promotion content of each fitness club is comprehensive,but the promotion content is relatively concentrated,without the characteristics of each club and lacking of artistry.3.Various fitness clubs have a variety of promotion channels,mainly focusing on traditional media and new media,to meet the breadth and depth of promotion,but the choice of channels is too centralized.4.The number of participants and the number of weekly class hours are on the rise as a whole,with good promotion effect.But fitness clubs vary in their levels of change.5.The fitness club is the main factor,followed by the member factor and finally the course factor.