Research On The Path Of The Impact Of College Students' Entrepreneurship Intention

Promoting mass entrepreneurship and innovation to promote employm ent through entrepreneurship is the fundamental measure to expand emplo yment and realize the way to enrich the people.In 2014,Premier Li Keqi ang's "mass entrepreneurship and innovation" became the strategic idea of economic development in the new era of our country.College students in the new era,as a new force of innovation and entrepreneurship,are the most forward-looking and pioneering entrepreneurship group in today's soc iety.College students' entrepreneurship can not only enhance their self-wort h and solve employment problems,but also promote the development and transformation of China's economy,especially the development of China's high-tech technology.In the past five years,in response to the call of "m ass entrepreneurship and innovation",the governments at all levels of our country have issued various entrepreneurship policies for college students,in order to enhance their entrepreneurial willingness and cultivate their entrepreneurial awareness,so as to promote more college students to parti cipate in entrepreneurship.However,due to the late start of entrepreneurshiactivities and the imperfection of entrepreneurship policy system,there is still a huge gap between the number of entrepreneurship,entrepreneurship awareness,entrepreneurship will of college students and developed countries.Based on the theory of planned behavior,this paper applies qualitativ e and quantitative research methods,including literature analysis,questionn aire survey,difference analysis and regression analysis,to study the influe nce path of College Students' entrepreneurship policy on entrepreneurial int ention,and constructs a path model of College Students' entrepreneurship policy on entrepreneurial intention from the psychological structure level of entrepreneurial consciousness.To explore whether college students' entrep reneurship policy has a direct impact on entrepreneurship intention,or through the intermediary variable of entrepreneurship awareness.At the sa me time,the impact of various dimensions of College Students' entrepreneu rship policy and entrepreneurship awareness on entrepreneurial intention is discussed in depth.Through regression analysis,this paper finds that college students' entr epreneurship policy has a significant positive impact on entrepreneurial int ention,but entrepreneurial financial policy has no significant positive impa ct on entrepreneurial intention;and college students' entrepreneurship consc iousness plays a mediating role in the impact of entrepreneurial policy on entrepreneurial intention,which shows that college students' entrepreneurshi p consciousness has a significant positive impact on entrepreneurial intenti on,and entrepreneurship policy has entrepreneurship consciousness.Signifi cant positive impact,but the perceptual behavior control in entrepreneurial awareness has no significant positive impact on College Students' entrepreneurial intention,and the tax policy of College Students' entrepreneurial a wareness has no significant positive impact.Finally,according to the results of the study,the existing problems ar e analyzed: the financial policy and tax policy support for entrepreneurshi p are small,the pertinence of entrepreneurship policy needs to be improv ed,and the implementation environment of entrepreneurship policy needs t o be improved,the publicity of entrepreneurship policy is inadequate,and the entrepreneurship willingness of college students needs to be improved;and relevant countermeasures and suggestions are put forward,such as e nhancing the Entrepreneurship Policy We should strengthen the support of entrepreneurship financial policy and tax policy,improve the implementati on environment of College Students' entrepreneurship policy,strengthen the propaganda of University Entrepreneurship policy,and enhance college st udents' entrepreneurship willingness.