The Research Of Value Chain Management To Enhance The Commercial Health Club Core Copetitiveness

In recent years, commercial fitness clubs have mushroomed in major cities in the country established national fitness industry is in rapid development period, high-speed development, faced with how to achieve sustainable development and the virtuous circle of development. In this paper, on the commercial fitness club and its driving factors of customer value based on the club's value chain analysis, by identifying and optimizing the commercial fitness club links in the value chain strategy, value chain management to enhance the commercial implementation fitness club's core competitiveness, in order to create long-term commercial advantage and fitness club provides a theoretical basis for sustainable development.This article first domestic commercial fitness clubs has reviewed the development status of a representative on the Management of commercial fitness clubs, club management, value chain literature in-depth research to discover the current club management of common problems.Associated with the concept of this paper described in detail on the health club, value chain, value chain management, core competencies described and defined on this basis the value of the fitness club's customer value from external customers, internal customer value both for analysis. The value of the current research on customer order and the results were summarized, and then detail the meaning of customer value and benefits from customer perception, perception of both drivers to pay fitness club described customer value, customer value of its decomposition.Then analyzed to customer value based on the commercial health club value chain analysis, combined with Michael Porter's value chain theory·fitness club will be divided into the value chain of basic activities and support activities, basic activities, including integrated logistics, marketing, curriculum design, customer service, customer relationship management, support activities include human resource management, club infrastructure, technology development, procurement. Value chain of the club's activities were analyzed, obtained the value of commercial health club to create and shape the club's strategy of core competence areas are marketing, customer service, curriculum design, customer relationship management, human resources management. Fitness club through on the commercial aspects of optimizing the value chain strategy to Tisheng its core competitiveness, including the selection of different strategies of the competition, You Hua market marketing strategies, to provide customers with personalized courses to design other Jule Bu Bu Tongyu service, perfect customer relationship management, improve human resources management, strengthen the vertical linkages.Finally, the commercial fitness club the implementation of value chain management major from business process reengineering, organizational structure optimization carried out in two ways. Business process reengineering to customer-centered comprehensive, meet Clubs in the optimization, through to the customer, and reduce customer costs, the importance of internal customers, to achieve on-site management to create customer-centric business processes. Organizational structure optimization is to change the traditional De organization and management philosophy, the basis of the reorganization of the Ye Wu process, the Scientific Establishment of club management levels, departments and positions, reasonable to Renyuanpeibei, Fenpei responsibilities, Shi club's organizational structure of the organic Zheng He as a whole.