The Influence Of New Media On College Students’ Beautiful Life View In Anhui Province

At the end of 2012,the The 18th Communist Part of China National Congress was held,and the concept of"beautiful life"was first proposed by xi Jinping at a press conference afterwards,which attracted the attention of all sectors of society.In October 2017,at The 19th Communist Part of China National Congress,Xi Jinping pushed the discussion on"beautiful life" to a climax.In the report of The 19th Communist Part of China National Congress,the concept of " beautiful life"was mentioned nearly 14 times.Therefore,it is meaningful to understand and explore the concept of’’beautiful life"for building a harmonious socialist society.It is of great significance to study the influence mechanism of new media and college students’beautiful life view.Through this research,not only can enrich the related research on the beautiful life,but also can help the government to understand the factors influencing the beautiful life view of college students in Anhui province,and make effective early warning and intervention measures,so that college students can improve the quality of life through the use of new media,and promote national harmonyOn the basis of summarizing and analyzing relevant literatures and combining with the concept of subjective well-being,this paper makes an empirical study on the influence of new media use on college students’ view of beautiful life in Anhui province.Domestic and foreign scholars have made a series of studies on the relationship between the use of new media and subjective well-being,and the conclusion shows that there is a significant relationship between the two,and the degree and frequency of new media exposure will affect the subjective well-being of the audience.As the social individuals’ overall evaluation on their own living quality subjective well-being is a comprehensive evaluation of both cognitive and emotional aspects,as well as an important psychological factor affecting college students’ view of beautiful life.In this paper,subjective well-being is regarded as mediating variable between the use of new media and the view of beautiful life,aiming at discussing and analyzing the mediating effect of subjective well-being between the two,so as to analyze the influence of the use of new media on the beautiful life view.The first part of this paper is to explore the relationship between the use of new media,subjective well-being and the concept of beautiful life view.Firstly,the paper constructs the theoretical correlation among the three concepts through analyzing the literature,explains the specific concepts and theories of the three,and summarizes the research status at home and abroad.Secondly,through questionnaire design,select students of Anhui university randomly and then tested.Finally according to the data obtained,using statistical methods,including descriptive analysis,reliability and validity test,analysis of variance,correlation analysis,regression analysis and other methods,to analyze demographic variables of college students using new media in Anhui province,college students’ subjective well-being characteristics,as well as demonstrating the mediating role of subjective well-being.The second part is to summarize and analyze the influence mechanism between new media use and beautiflul life view based on existing literature and theories,combined with the uses and gratifications theory and agenda setting theory.Practice research has proved that new media can not only influence college students’view of beautiful life through media contact and media content,but also,as an information communication tool,new media can influence college students’ individual life style and life satisfaction,mainly from the subjective and objective aspects.Subjective influence mainly refers to the level of personal cognition and subjective well-being,including improving the life quality and reconstructing class identity.In terms of objective influence,audiences set social issues,promote political participation and coordinate social relations.The innovation of this research includes two points.One is the innovation of topic selection.Literature review shows that the research on the important concept of beautiful life view is only theoretical research related to defiinition and connotation,lacking empirical research combining with a specific group and relevant statistical analysis of data.Therefore,in combination with the social environment of the rapid development of new media technology,this paper selects the specific group of college students in Anhui province to analyze the influence of the use of new media on the beautiful life view of college students.The second point is to insert subjective well-being as an intermediate variable into the demonstration of the relationship between the two,and analyze its mediating effect,so as to explore the influence mechanism between new media and the view of beautiful life.