Aba Sports Tourism Development SWOT Analysis

Since entering the21st century, tourism industry has achieved rapid development in the world. Tourism in China also has entered a rapid development period. With the tremendous development of social productive forces. People’s living conditions and lifestyles have changed greatly. People hope to release pressure and get purposes such as stimulation, adventure and fitness in the course of tourism."Sports Tours’,that is, sports tourism, emerged.Sports tourism in the A Ba’s rise to increase the income of local people, promote the economy of minority area to coordinate development, the development of the tourist economy as new point of growth. At the same time, the ABA sports tourism development can not only visitors to the display of ABA unique beautiful scenery, can also enable visitors to enjoy and experience the Tibetan and Qiang nationality tradition sports, it helps to promote awareness and understanding of Tibetan and Qiang nationality tradition sports.On the Tibetan and Qiang nationality tradition sports mining, inheritance, protection and development.There is tremendous development potential of sports tourism in A Ba. But the research of development model about sports tourism is inadequate. And there has not formed large-scale sports tourism.This article utilized the SWOT analytic method, the literature material law, the logical analytic method, the Aba tourism development conducts the research, the article thinks that the Aba Prefecture in the development of sports tourism process has obvious cultural advantage and resource advantage, such as natural heritage and conservation area, with many giant pandas and its related ecological environmental resources, Qiang culture have obvious advantages, in Sichuan Province ecotourism planning status significantly. But due to geographical factors and the infrastructure construction and so on, there are many factors restrict the development of. Such as infrastructure construction is relatively weak, the structure of tourism product defect, natural and cultural fragile ecological environment, the management system should be improved.The article thinks that the A Ba need to exert the functions of the government, make corresponding policy laws and regulations, reasonable simplified sports tourism management. formulation of scenic resources and financing management specification. At the same time mobilize social forces to improve the social support, the development of city leisure sports industry, sports tourism industry, strengthen the integration of resources of Sports Association and scenic spot in the sports tourism cooperation on the project. In addition, tap the local characteristics, for the sports tourism resources support, grasp the law of market economy, strengthen the cultivation of talents. Through the system of sports tourism development strategy, improve the overall competitiveness of sports tourism in A Ba prefecture.