The Puzzle Of Chasing The Hotspot:College Entrepreneurs' Difficult Advancement

According to the "2018 China University Student Employment Report"issued by the Maxi Institute and the Chinese Academy of Social Sciences,the number of entrepreneurial college students has risen recently with the support for college students' entrepreneurial innovation education by the government and colleges.Many well-known entrepreneurs have been born on the fertile ground of Zhejiang University.The campus entrepreneurial boom of“mass entrepreneurship and innovation" is also higher day by day.But the report also shows that even in the Yangtze River Delta economic belt with a good entrepreneurial environment,the successful rate of college students'entrepreneurship is only about 5%.Under the double attack of personal ability and social environment,the entrepreneurial team of college students faces many problems in terms of funds,contacts,business models,team management,and entrepreneurship education.This graduation design selects the way of the character,starting from the four entrepreneurs who are in different stages of entrepreneurship,reflecting the individual choice of college students in the entrepreneurial torrent.And this graduation design also shows their difficult journey on the road to entrepreneurship and reveals the problems in college students'entrepreneurship.Taking the personal stories of these four college entrepreneurs as the incision,taking the predicament of college students' entrepreneurship as the main line,this graduation design is mining the complicated entrepreneurial process behind the characters,which aims to objectively and completely presenting the background,entrepreneurial path,psychological state and living status of college entrepreneurs and different life choices after the failure of entrepreneurship.This graduation design wants to depict a real life portrait of college entrepreneurs,and reflect on the detours of college entrepreneurs in business models,capital,management experience,channel promotion,entrepreneurship education and so on.On this basis,because the difficulties encountered by college entrepreneurs are highly similar,the summary of the phenomena ed by individual cases can provide some reference value for more college students who want to start a business or are starting a business.