Research On The Competitiveness Evaluation Of China's Higher Education Service Export Trade

With the continuous deepening of economic globalization and the rapid growth of international service trade,the world's higher education service trade has also shown an increasing trend and brought great economic benefits to all countries.China's higher education service export trade developed later.Although the scale of international students developed rapidly,its share in the international higher education service trade market grew relatively slowly.Both experience and statistics show that international students coming to China have a significant positive correlation effect on the development of China's tertiary industry.At present,China's economic development is in the new normal of growth rate decline,structural optimization,and kinetic energy transformation.The economy has entered the stage of comprehensive structural adjustment.At the same time,the Chinese government has proposed the “One Belt and One Road” development strategy and promoted the “double first-class” construction.Trade in services,especially in the export of higher education services,provides a good opportunity.The systematic evaluation and analysis of the competitiveness of China's higher education service export trade allows us to better understand the advantages and disadvantages of our own development and find ways to improve development.This paper takes the overseas consumption of higher education in the largest proportion of education service trade as the research object.Firstly,the comparison of China's higher education service export trade with the developed countries shows that the competition result of China's higher education service trade export trade is not optimistic.Then the article analyzes the characteristics and existing problems of the development of China's higher education service export trade.Secondly,based on Michael Porter's theory of competitive advantage,this paper draws on the influencing factors analysis model of international trade competitiveness evaluation,and builds the competitiveness of higher education service export trade with five dimensions and 15 indicators based on the unique attributes of higher education service trade.The evaluation model selects the relevant data of the 15 countries of the United Nations Institute of Statistics in 2014 that affect the competitiveness of the export trade of higher education services,and uses the gray correlation analysis method to evaluate the competitiveness of the export trade of higher education services in various countries.It can be seen that China's ranking is relatively low,and its competitiveness is weak.There is a big gap between the export trade of higher education services in developed countries such as the United States,Britain and Australia.On this basis,the article puts forward some countermeasures and suggestions to improve the competitiveness of China's higher education service export trade.The innovation of this paper is to establish the evaluation model of the competitiveness of export trade of higher education services,and increase the number of national infrastructure,international tourism,education and cultural promotion institutions and other indicators that are relevant to the education of higher education services in the indicator system.The calculation of the weight distribution of gray correlation analysis shows that the above indicators are highly correlated with the competitiveness of higher education service export trade,which also broadens our thinking on improving the competitiveness of higher education service export trade.