Research On The Nursing Service Marketing Strategy Of Nursing Park Of N Company

In recent years,nurseries have developed rapidly in China.Early education centers,nurseries and nurseries have become more familiar and well-known and accepted by consumers.With the liberalization of the two-child policy,the development of nursery institutions is also growing faster and faster in the fast-growing mother and child market.Some private organizations seize this opportunity and rise rapidly.In this paper,with senior experience in the field of childcare,the main business of the international conservation park is the N company Conservation Park as the research object,through case studies.In the case introduction part,this paper first introduces the general situation of N company conservation park.In the case analysis part,using STP marketing strategy theory and 7P theory to analyze the marketing status of N company's conservation park,using PEST model to analyze T company's macro environment,through SWOT analysis,the advantages and disadvantages of N company's conservation park,as well as the opportunities and threats faced.Through analytic hierarchy process(AHP),the key factors of marketing mix 7P are judged by professionals in the industry.Based on this,a consumer questionnaire was designed to collect the data of childcare institutions through the way of questionnaire survey on Star Questionnaire website.With the analysis function of the Star Questionnaire,it summarizes the key factors affecting consumers' choice of which parenting institution.Finally,it gives some suggestions on marketing strategy.Through empirical analysis,this paper argues that the loss of target customers in N company's conservation park is serious,the product and service are diversified,but the relative viscosity is weakened.Frequent price adjustments are controversial.There are many stores in the park,but they do not give full play to their quantitative advantages.Traditional media investment is too high,network media operation is not good.Environmental facilities fail to meet the actual needs and expectations of consumers.The working atmosphere is not good and the turnover rate of employees is high.Daily operations in the middle of the diversion project chaos.Based on the data of consumers' choice factors in choosing nursery institutions,this paper puts forward some suggestions for optimizing marketing strategies.It is hoped that the results of the study will guide the adjustment of the marketing of N company's nursery park,and have a certain reference value for the establishment of nursery institutions and the operation of marketing in the later period.