Study Of Developing Strategies Of East Dragon Training Company

Since the reform and opening-up,domestic non-government funded education industry has grew out of nothing,realized the increase in scale,developed continuously and become an important part of domestic education and serves as a significant accelerator in making up for the inadequacy of public education expenditure,increasing access to education,advancing the reform of school-running system,promoting educational competition and constructing a socialist education system with Chinese characteristics.As a non-government local school-running institution,Huayuan Educational Technology Co.,Ltd.needs to conduct comprehensive and in-depth thinking on the problem of how to accurately grab market share,satisfy market demand,provide high-quality teaching service and training service,gain a footing in fierce competition,maintain certain competitive edge,keep growing and expand its influence.While the formulation of business strategies that suit market demands and the development of the enterprise is the key point that must be considered and determined first in the operation and management of Huayuan Educational Technology Co.,Ltd.Only by clearly thinking over these problems and determine the solutions to such problems can the enterprise develop with specific directions,survive in the competition and realize sustainable development.On the basis of general analysis of education and training industry and in close combination of the realities of Hua Yuan education and training limited company,an analysis on status and trend of industry development,comparison with major competitors and strengths and weaknesses of the enterprise itself together with its opportunities and challenges was carried out.And by searching out the shortage of the enterprise itself as well as the direction of improvement Meanwhile,in the interest of the realization of strategic targets of the company,countermeasures should be implemented from five aspects,including accelerating the personnel training,strengthening the product research and development(R&D),optimizing the enterprise service flow,promoting the informatization construction of enterprises and speeding up the regional expansion for brand joint force formation,which would lay a solid foundation forconsistent strengthening and improvement of core-competitiveness,enterprise efficiency and brand influence power as well as customers' degree of satisfaction of Hua Yuan Education and training Co.,Ltd.