Research On The Influence Of Hallmark Events On City Image

In the "12th Five-Year Plan for Sports Industry" in 2011,it is clearly stated that during the "Twelfth Five-Year Plan" period,the growth rate of the sports industry will increase by more than 15%;in 2014,the National Character No.46 document proposes to plan for Chinese sports by 2025.The total scale of the industry must exceed the 5 trillion mark.More and more cities are trying to hold hallmark events.While responding to the call,they promote the image of the city to enhance the city’s competitiveness.Therefore,the hallmark event has become the image of the city.Create an important way to demonstrate the competitiveness of the city.Taking the Xiamen International Marathon as a sample case,this paper uses the structural equation model to reveal the relationship between residents’ perceptions of residents’ attitudes,the attitudes of residents and the willingness of residents to support the influence of hallmark events on city image.Through descriptive statistical analysis,the identifiable statistical analysis of Xiamen is made.The basic situation of residents’ perception and attitude influenced by the city image was verified by SPSS24.0 and AMOS22.0 software.The results show that:(1)Residents’ perception of the impact of urban social image on the image of the city is positively correlated with the attitude of the residents;the residents’ perception of the impact of the hallmark event on the city’s economic image is positively related to the attitude of the residents;The perceived perception of residents is positively related to the attitude of residents.(2)Residents’ attitude towards the hallmark events positively affects residents’ willingness to support the hallmark sports events.(3)Residents’ perception of the impact of hallmark events on urban social image is significantly and positively related to the mediating effect of residents’ attitudes;the perception of residents affected by the hallmark events on urban economic image is significantly positively correlated with the willingness to support through the attitude of residents.The perception of residents affected by the hallmark events on the natural image of the city is significantly positively correlated with the mediating effect of the attitudeof the residents and the willingness to support.Xiamen is a world-renowned livable city.Tourism is an important economic module of Xiamen.Compared with the impact of Xiamen Marathon on the ecological environment and living environment,urban residents pay more attention to the impact of Xiamen Marathon on urban economic development.Xiamen as a national in the early opening of special economic zones,urban development has always been restricted by geographical location.If sports events are used as an opportunity in urban construction planning,venues and competition facilities will be set up in controversial planning areas,and mass fitness areas will be added;For the media to promote community upgrading and relocation,residents’ opposition and resistance will likely reduce or even disappear.Through the Xiamen Marathon,we will explore a new model of urban upgrading that will help government managers realize the transformation and upgrading of cities and make urban residents feel the benefits.