Research On The Agglomeration Effect Of Xinjiang Ski Industry

Xinjiang is an important multi-ethnic area in the northwestern frontier of China.There are 13 ethnic minorities living in this land for generations.With the continuous increase of disposable income of residents in China and the upcoming Beijing-Zhangjiakou Winter Olympic Games in 2022,China's ski tourism industry is in a period of rapid development.The development of Xinjiang's ski industry can promote the participation of the masses in outdoor sports in the winter,and at the same time improve the current situation of tourists in Xinjiang's winter tourism industry.At present,after more than 20 years of development,the Xinjiang ski industry has already had a relatively obvious phenomenon of industrial agglomeration.Based on the literature research,this paper adopts the combination of field research and comparative analysis,and further explores the current agglomeration effect of Xinjiang ski industry by using the relevant theory of industrial agglomeration and Porter's “diamond model”.This paper discusses and studies the current situation of Xinjiang ski industry agglomeration development by combining the statistics of Xinjiang Tourism Bureau,the White Paper of 2017 China Ski Industry and the relevant data of the National Tourism Administration and the basic theory of industrial agglomeration.Firstly,the development status of Xinjiang ski industry agglomeration is discussed,and the formation process of Xinjiang ski industry agglomeration is expounded.Then,based on the “diamond model”,the competitiveness of Xinjiang ski industry agglomeration effect is analyzed.Secondly,through the case study of the agglomeration development of the French Alps ski industry,combined with the previous analysis,the main problems existing under the agglomeration effect of the Xinjiang ski industry are presented.Through analysis,the author believes that the main problems affecting the development of Xinjiang ski industry agglomeration are weak industrial policy support,insufficient market attractiveness,insufficient utilization of industrial agglomeration advantages,weak capital support,lagging tourism infrastructure,lack of scientific development theory guidance and professional talent team building.Finally,on how to develop the future of the ski industry in Xinjiang,how to make good use of the current agglomeration effect,the author puts forward countermeasures and suggestions through the above research results and the actual situation in Xinjiang.