The Research On The Development Mode Of A New Form Of "Internet +" Sports Industry

With the “plan put forward the sports industry in 13 th Five-Year” and a series of policies and objectives,further proved that the sports industry will become the pillar industry of the national economy.The coming of the "Internet +" era has opened up new areas for the development of the sports industry.The development of the “new format of”internet + " sports industry has become the focus of modern sports industry development.This paper mainly uses the literature,expert interviews,data processing methods studied the development of the of logical analysis of the new style of “Internet +” sports industry ".Introduction to sports format: Firstly,this paper introduces the connotation of traditional format,and the characteristics of traditional sports industry from the aspects of commodity type,organization form,management and so on.Laid the foundation for the comparative research on new industry of “Internet +"sports industry.Then,introduces the connotation of a new form of “Internet plus"sports industry,which can be divided into network broadcasting,intelligent hardware and software,the vertical electric providers,and electronic sports industry.Compared with traditional sports industry obtain a result:The new format has the characteristics of humanization and intellectualization of the product type,the diversification of the form of organization and the innovation of the management mode.After,they detail the development of new formats” Internet + "sports industry at present in the four aspects of network broadcasting,intelligent hardware and software,the vertical electric providers,E-sports.It was discovered that "Internet +" sports industry has become an indispensable part in the sports market.Analysis of the development of the "new style of sports industry Internet plus" environment:First of all,due to the lack of value-added products,product innovation and consumer demand is not high enough to make the value of the development of high input products is not ideal.Secondly,operating management is unreasonable performed by the profit model is single and the management system is backward and so on.Finally,the industrial structure is not scientific,the leading industry is not clear,the industry chain is not perfect,the majority of enterprises located in the industrial chain low-end.Make the industrial system to the development of cutting-edge high-tech can not be achieved.The key part of this research,put forward the new format Internet plus "sports industry development mode to solve the above problems at the same time to achieve healthy and sustainable development of sports industry.Based on the theory of industrial development model,this paper analyzes the specific industrial development model from three dimensions: industrial structure,industrial organization and industrial policy.The first is the realization of " Internet plus " under the environment of the sports industry structure " high + new " development mode.Through the industrial integration,industrial chain positioning optimization and leading industries to guide the way to achieve the new high-end industrial structure innovation.The second is " Internet plus " sports industry a new form of " group " in the organization mode,government intervention and market mechanism are the existing problems in the background,based on the research results of the analysis of economists sports industry,the new format Internet plus " sports industry can also be through the group of industrial organization optimization.The third is "new industry development policy Internet plus" the precise mode of sports industry.Rough policy led to the inevitable failure of this policy,the author,from the industrial structure evolution,the evolution of industrial organization,industrial integration,industrial transfer,industrial agglomeration and industrial development branch,gives a more precise and more targeted policy recommendations.