A Case Study Of Alisports In The Background Of "Internet+"

As one of the most promising industries in China,the sports industry has broad prospects for development and development.In recent years,the country has paid more and more attention to the development of sports industry in China,and introduced a number of policies and measures which are conducive to the development of domestic sports industry,so that all companies in the industry are faced with optimistic development opportunities."Internet +" as a hot topic in China,the recent application in the sports industry is very extensive.Alisports as China's sports industry,"the Big Five",has been the industry's attention to various companies,Alisports "to IP as the core + platform construction" development model for other domestic sports brand development and construction provides an example.This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Alisports.First of all,the analysis of the human,financial and material resources inside the Alisports enterprise,and then use the PEST analysis method and the Porter five force analysis method to analyze the external environment of Alisports,after integrating the internal and external environment of Alisports,And then through the SWOT analysis of Alisports now have the advantages and disadvantages,as well as external opportunities and threats facing.Finally,through SWOT matrix analysis method,we put forward four future development strategies for Alisports.This study holds that Alisports should choose SO strategy and give the corresponding suggestions from three aspects: large data,platform construction and product strategy.