Research On Attractiveness And Promotion Of Secondary Vocational Schools In Shaanxi

With the deepening of secondary vocational education reform,the characteristics and orientation of school running are further clarified.To improve the quality of education and teaching,the attraction of schools has become a prominent problem for secondary vocational schools.Taking some secondary vocational schools in Shaanxi Province as samples,this study makes an empirical study on the attractiveness of secondary vocational schools in terms of enrollment,size of students,quality of professional education,level of school-enterprise cooperation,opportunities for secondary vocational students to enter school,school characteristics and brand names,with a view to promoting secondary vocational schools in Shaanxi Province.Provide guidance and reference for the quality of running schools.Based on the investigation and analysis of the enrollment of some secondary vocational schools in Shaanxi,the scale of students,the differences and characteristics of running schools,and the comprehensive factors affecting students' school choice,this paper explores the differences in the attractiveness of secondary vocational schools in Shaanxi by interviewing the front-line enrollment teachers and social employers,and explores the feedback from all walks of life on the understanding of secondary vocational schools.From the school's own factors and the social level to find out the problems that affect the enrollment of secondary vocational schools in Shaanxi Province;and from the annual report of the quality of school teaching data,to find out the characteristics of the attractiveness of secondary vocational schools,find out that the main factors affecting the attractiveness of secondary vocational schools are social and cultural factors,professional construction quality factors,the level of school-enterprise cooperation.Factors,such as secondary vocational school students' promotion factors,school brand word-of-mouth factors,and give the direction and methods to enhance the attractiveness of secondary vocational schools in Shaanxi.Finally,the paper puts forward measures and suggestions from six aspects to enhance the attractiveness of secondary vocational schools in Shaanxi: 1.Strengthen the social cognitive guidance and publicity of secondary vocational education in Shaanxi;2.National policy to continue to promote the general exchange of Vocational education,vocational education,and promote secondary vocational students' enrollment rate year by year;3.Secondary Vocational Schools actively carry out their own publicity.4.Strengthen the ability of professional construction to create famous brands;5.strive for national policies to support the healthy cooperation between schools and enterprises,improve the quality of training,implement the quality of employment;6.schools actively practice market-oriented education,improve the level of market-oriented education.Through this study,it provides useful suggestions for vocational education policy makers,and points out the problems to be solved and the direction of work in the reform and development of secondary vocational education.It has a certain reference significance to enhance the attraction of secondary vocational education in Shaanxi and to promote some of the secondary vocational schools in trouble to understand their own problems.It has a certain practical reference significance to open up a new situation for more secondary vocational schools and embark on the road of rapid and sustainable development.