The Study On The Application Of Generative Teaching In The Secondaryvocational School's Teaching Of Marketing

In recent years,the state's attention to vocational education has gradually increased,and so secondary vocational education has developed rapidly.In order to improve the teaching quality and ensure its teaching level,a new round of teaching reform in secondary vocational education is necessary.This paper aims at the phenomenon that the traditional teaching methods are relatively rigid,eaching flexibility needs to be strengthened and students have a strong dependence on learning etc,intends to apply Generative Teaching,a mother that aim to respect for students' subjective status and attent to classroom dynamic generation,to the teaching of Marketing in secondary vocational schools.In order to enrich the teaching method system of secondary vocational schools,improve the teaching quality of secondary vocational courses,and realize the requirements of secondary vocational curriculum reform.This paper focused on the practical study of Generative Teaching.Firstly,it statued of Generative Teaching at home and abroad is sorted out by using literature research methods.On this basis,analysed the relevanted overview of Generative Teaching,then explored and summarized its theoretical basis.Secondly,by way of questionnaire,the investigation was carried out from three aspects: the students' awareness of Generative Teaching,the current situation of its implementation and the students' demand for it.Then analysed and summarized the problems existing in the current teaching of secondary vocational schools.And last taking those as a breakthrough point,analyzed the feasibility of the Generative Teaching in the teaching of Marketing in secondary vocational schools from three aspects of theory,practice and technology.Based on the above,the paper followed the principle of respecting students' subject,teachers' guidance and the Dynamic Generation in Classroom as the breakthrough point,Combined with specific teaching practice cases,Formulated the detailed strategies for the implementation about Generative Teaching from three aspects: pre-class flexible presupposition,stimulation capture in class and post-class reflection extraction,so as to realize the leap from theoretical discussion to practical application.Finally,according to two detailed comparative experimental lessons,the paper verify the practical effect of Generative Teaching in the teaching of secondary vocational courses by specific questionnaires,interviews and systematic analysis of students' performance.Then get the conclusion that the application of Generative Teaching in the teaching of Marketing in secondary vocational schools was conducive to improved the students' learning ability,developed students' good thinking habits and established good relations between Teachers and Students.