Analysis On The Current Situation Of Management Of A Children's Body Fitness Center In Beijing

The relevant investigation found that in recent years,China's children under 12 years of age in height,weight and other aspects of significant growth,because of the lack of physical movement,their physical decline is obvious,and strength,speed,explosive power and endurance and other sports quality continues to decline,and has aroused widespread concern in a country and society.As a result,since 2010,professional children's sports institutions have emerged,with more attention to the physical condition of children,the market for children's scientific sports to put forward more professional requirements,from children's sports skills training to children's sports skills and quality of the two-way promotion.The author studied a children's body fitness center in Beijing is a professional children's body fitness training institutions,after preliminary investigation found that the organization from the training methods,business strategies have a relatively advanced awareness,and from the management model and team building and other aspects are also different.On this occasion,using the methods of literature,field investigation,interview,observation,questionnaire and mathematical Statistics,the management situation,coaches and other staff situation and the basic situation of consumers in a children's physical fitness center in Beijing,on the basis of in-depth analysis and research,from multiple perspectives,This paper investigates the current situation of the operation and management of a child Body fitness center in Beijing,summarizes its characteristics in operation and management,analyzes the shortcomings,and provides reference for the same type of small-scale children's fitness training Service.The research holds that:1)a child Body fitness center in Beijing has a strong development advantage over other organizations in terms of business style,market positioning and business strategy,and should give full play to the advantages of current mode of operation,market positioning and business strategy,and maintain the original level on the basis of further upgrading,So as to have a certain role in promoting the development of enterprises.2)A child fitness center in Beijing has some defects in business decision-making and human resource management,which directly or indirectly have a negative impact on the operation and management of enterprises and the development of the later period.Should appropriately improve the introduction of human resources standards,increase the introduction of efforts,strengthen the form of training,can be appropriate to introduce foreign professionals for staff training.3)The financial and revenue situation of a children's fitness center in Beijing is basically normal,because of the rapid expansion of enterprises,the flow of funds has basically reached a balance.Should be based on the original basis to further improve profitability,appropriate adjustment of financial flows,improve the utilization rate of funds.4)The coaches of a child's fitness center in Beijing show a youthful trend and a more reasonable distribution of projects,but because of the relative lack of work experience,insufficient specialization and relatively chaotic qualification certification,it has played a certain negative role in the operation and development of enterprises.Therefore,we should maintain the level of rejuvenation of coaches,increase the vitality of enterprises,organize coaches qualification training,strengthen professional quality,introduce strict control to coaches,improve the professional introduction of coaches,take the form of "pass-help-belt",promote the exchange between old and new coaches,enhance the experience of new coaches;Continue to play the advantages of reasonable distribution of coaches,so that the operation of the industry has specialized.5)A child's physical fitness center in Beijing the child's age is relatively concentrated,the parents have a higher degree of awareness,the overall family income level is higher,due to the problem of parents ' working hours,the children's weekly participation in training time and frequency is uncertain,and the time is relatively concentrated,the project selection is mostly physical and sports technology.Therefore,we should make full use of consumer information,strengthen market positioning,maintain the effect of word-of-mouth publicity,strengthen other means of publicity,for special time period,reasonable adjustment of staff working hours,strive for maximum profits,strengthen physical training and sports talent assessment and development of the professional quality of the relevant coaches,to do characteristic courses.