A Study On The Development And International Competitiveness Of STEAM Education Industry In China

With the continuous progress and development of Chinese society and economy,the average annual income of the Chinese people is also increasing year by year.The Chinese government's policy of lifting itself out of poverty has met the basic living needs of the Chinese people today,such as eating,dressing,housing and so on.On this basis,the Chinese people began to pay more attention to the quality of life and personal development.Therefore,education,pension,medical care and other fields that have an important influence on the survival and development of people are more and more concerned by Chinese people.Among them,education is almost an important factor that determines whether an individual has a good prospect of development.Judging from the increasing expenditure on education per capital every year,it is enough to reflect the exuberant educational demand of the Chinese people today.In the stage of basic education,the educational concept of the Chinese people has undergone great changes with the development of economy and society,paying more attention to the all-round development of the comprehensive literacy of the individual.Therefore,the STEAM education model introduced from abroad with advanced educational concept has begun to develop in China,and has been recognized and concerned by more and more people.Starting in 2012,the Chinese government has adopted the policy to promote the application and popularization of the STEAM education model in the basic education phase of China,and raised the demand of the Chinese market for high-quality STEAM education products.Therefore,more and more enterprises have entered the research and development,production,sales and other fields of STEAM educational products.Although the STEAM education industry in China is still quite different from that in western developed countries in terms of technology research and development,industry scale,product quality and so on.However,due to the huge market demand,China has become one of the countries with the fastest development of STEAM education industry in the world.How to improve the competitiveness of China's STEAM education industry in the world is an urgent problem to be solved in the current industrial development.This paper takes the development and international competitiveness of STEAM education industry in China as the research object.Firstly,from the analysis of the theories and methods of the research on the development of the industry and the international competitiveness,the paper summarizes the theories and methods of the development of the industry and the connotation,analysis model and relevant theories of the international competitiveness.Secondly,it expounds the present situation of the development of STEAM education industry in China,points out the main problems faced by the industry development at present,and makes a comprehensive analysis of the development of STEAM education industry in China through the theory of PEST industry development.Then,by comparing the market permeability index and RCA index of China's STEAM education products with those of western developed countries,this paper explains that there is still a big gap between the market scale and competitive advantage of China's STEAM education industry and that of developed countries,and makes a comprehensive analysis of the current international competitiveness of China's STEAM education industry through the "diamond model".It reflects that the international competitiveness of China's STEAM education industry is still relatively weak.Finally,through the five-force model,this paper analyzes the role of Internet and artificial intelligence technology in promoting the development of China's STEAM education industry,and puts forward some countermeasures and suggestions to enhance the international competitiveness of China's STEAM education industry from three aspects:first,integrating high-quality educational resources through big data and cloud computing technology;second,comprehensively analyzing and judging the market demand combined with the application of artificial intelligence algorithm;Third,through machine learning technology to continuously improve the product quality of enterprises.