Research On The Implementation Of Diversified Operation Strategy Of Aoji Education Group

After more than ten years of rapid development,China's overseas study market now has a certain market size,which is related to the rapid development of China's economy and the change of people's consumption level.In order to pursue greater interests,traditional overseas study enterprises have begun to adopt the diversification strategy for the development of enterprises.They have expanded their business in the market before and after studying abroad,and have also made some profits,but have encountered obstacles.In order to analyze the influencing factors in the process of re-implementing diversification strategy,this paper selects aoji group,an established enterprise in the overseas study industry,as the research object to study its diversification strategy and problems encountered in the process of adopting diversification strategy.The performance of aoji group has declined in the past two years.This paper studies its development,finds the existing problems,and puts forward corresponding Suggestions to promote the further development of the company.Firstly,this paper reviews the literature on diversification strategy and analyzes the characteristics of the development of China's overseas study market.In addition,the internal and external environment of aoji group is studied,the internal problems are analyzed,and the external industry competition is analyzed in detail.Then through the SWOT analysis of economics on the diversification strategy of Australia-Australia.The market environment of aoji is studied through the five forces model.Finally,combined with the development characteristics of aoji itself,put forward the combination of resources and talents.Management recommendations,in order to make a sustained and stable development between Australia.Through analysis,this paper concludes that the diversification strategy adopted by aoji group is an effective way to achieve breakthrough development.Aoji group should take the initiative to take the dynamic diversification strategy development,not only to see the single industry market changes,but also to adjust the business strategy in combination with the market changes of the whole industry chain.In addition,we should strengthen the competitiveness of the core business--overseas study consulting business,and drive the development of other industries in the industrial chain through the development of the core business.Finally,it is hoped that the research on the diversification strategy of Aoji international university can provide some reference for companies in the industry of studying abroad.