Research On Chinese Cultural Identity Of College Students In Qinghai From The Perspective Of New Media

Chinese cultural identity is an important part of our country's "five-in-one" construction.Strengthening the cultural identity of college students under the new media is also the theme of building a socialist cyber power and a cultural power.Contemporary college students bear the heavy responsibility entrusted by history and are the reserve forces for the realization of the great Chinese dream.On March 18,2019,General Secretary Xi pointed out at the symposium of teachers of school ideological and political theory held under the auspices of the school that it was necessary to cultivate new people and cultivate successors.The importance of strengthening the education of young students was further emphasized,and the importance of young students to the cause of socialist construction was further explained.From the perspective of new media,this paper studies the recognition of Chinese culture of university students in Qinghai under the new media by means of literature,questionnaire survey,interview,and comprehensive analysis.Based on the analysis of the problems and causes of the negative impact of new media on the Chinese cultural identity of Qinghai university students,and based on this analysis,some relevant countermeasures are put forward,hoping to guide the college students to form a scientific cultural,ethnic and national view.It will further enhance the cultural identity and pride of college students,enhance their recognition of Chinese culture and the Chinese nation,provide some reference for colleges and universities in ethnic areas under the new media to carry out Chinese cultural identity education,and enhance college students ' "community" awareness.Therefore,we will work hard to achieve national unity,regional stability,and national security.We will also do our part to better construct the network ecology and build a socialist modern cultural power.