Investigation And Study Of Club Management In E-sports LDL League(Southern China Division)

In 2003,the country officially listed E-sports as the 99th sports event.In the past 16 years,E-sports in our country have been exploring and developing in various misunderstandings and criticisms.In recent years,E-sports has made great progress,the population of E-sports has been rising,the industry of E-sports has been expanding,the economic benefits have been increasing,and the e-sports team in China has also been expanding Shine on the stage of various world competitions.E-sports club is an important way to transport E-sports talents at present,and it is also the only way.LDL League,as a sub League in China,is the key point to train E-sports talents,and as the backup force of China's e-sports,is an important way to transport talents to LPL League in China.In this study,eight E-sports clubs(MSC E-sports club,SN E-sports club,SG E-sports club,TF E-sports club,RWS E-sports club,SYX E-sports club,OY E-sports club and LZQ E-sports Club)in South China competition area of LDL in 2018 are taken as the research objects,through literature,interview,case analysis Mathematical statistics is used to study the operation and management of LDL E-sports club in China,and analyze the existing problems and difficulties.The results show that:(1)E-sports club is similar to most companies of the same scale in other fields,but the internal structure is not perfect.(2)The fund of E-sports club mainly comes from the enterprise sponsorship,the source of fund income is too single,the fund sponsorship has certain instability.(3)It is difficult for professional E-sports clubs to recruit long-term cooperative enterprises under the circumstances of low ticket price,low attendance and low League TV broadcasting rate.(4)E-sports clubs haven't made the balance of income and expenditure completely.In the aspect of club material culture construction,such as motto,website,mascot and so on,it needs to be further improved.And draw the conclusion:(1)increase the national investment,add the corresponding management department,strengthen the positive report of the media,and improve the internal structure of the e-sports club.(2)It is an urgent task for the reform of E-sports club to increase the investment and publicity of enterprises,strengthen the relevant commercial investment,and increase the competitive income of E-sports club.(3)Open up the e-sports market,increase the TV broadcasting of E-sports top league and sub League,improve the League publicity,and improve the league's attention.(4)Increase the training of club managers,increase the introduction of talents in relevant management industries,so as to improve the professionalism of club managers and enhance their professional ability.To improve cultural construction and improve the construction of related material culture.