Research On The Profit Model Of Online Education Enterprise

With the progress of science and technology and the development of the Internet,the country proposed the development of "Internet + Education" for the first time in 2019,providing a new direction for the development of education and the transformation of the traditional teaching model.Under the outbreak of the epidemic,the policy concept of "no suspension of classes" has provided a new development opportunity for China’s education reform.The market scale of online education in China is constantly expanding and unstoppable.But opportunities and pressure always coexist,the industry as a whole is facing the "profit difficult" predicament.The key for an enterprise to make profits is to have a good profit model.However,at present,only a small number of online education enterprises have realized profit,indicating that the profit model of most online education enterprises is not very ideal,which makes it impossible for enterprises to develop steadily and achieve sustainable profit.This thesis takes this point as a starting point to analyze and study the profit model of the outstanding online education enterprises in China,in order to provide certain theoretical guidance for the realization of profit and sustainable development of online education enterprises.Before going public in2019,the economic indicators of X Online Company grew steadily,and it was the only one among many online education enterprises in China that continued to make profits.However,after going public,X Online Company showed a trend of loss.Visible,in the industry as a whole profit difficult background,its profit model is very worth exploring.This thesis can be divided into six modules,through literature research,case analysis,comparative analysis,induction and summary and other methods to study the full text.The first mock exam is introduction;The basic concepts and theories of the second module are the foundation;The third module selects the leader of the online education industry,X online company as an example,introduces its general situation,and then analyzes the profit object,profit source,profit point,profit lever and profit barrier status based on the profit model’s theory model;The fourth module uses Dupont analysis method,financial data analysis method and comparative analysis method to conduct financial evaluation of profit model;the fifth module obtains the problems and causes of X online company’s profit model through the above analysis,and puts forward corresponding suggestions;the sixth module makes an article summary and puts forward the industry outlook.Through the analysis and research of this thesis,X online company’s achievement of sustainable profit before listing is really related to its good profit model,such as positioning comprehensive profit object,diversified profit points,virtuous circle of elements,etc.at the same time,it also finds out the problems of X online company’s profit model at the present stage: lack of deep research in subdivided fields,too high marketing expenses,core competitiveness to be developed There is a lack of service system for evaluation and tracking of learning effect.In view of the existing problems,the author also gives relevant suggestions.Through the analysis and conclusion of the full text,I hope it can also help online education enterprises to find a suitable and sustainable profit model.