Research On The Profit Model Of Online Education In Y Company

With the coming of 5g era,the network is more and more popular.For students,almost everyone has a smartphone.Communication and information sharing through mobile phones has become a daily habit of study and life.For online education,the profit model plays a very important role in the development planning of Y company,which is related to the formation of core competitiveness.Therefore,the analysis of its profit model and the optimization of its design can help it to operate better,form industry barriers and bring more benefits to its development.The research object of this thesis is the profit model of Y company online education.It takes the profit model of Y company as a case study,and analyzes the five elements of Adrian Slywotzky profit model,including profit object,profit source,profit point,profit leverage and profit barrier,and finally puts forward the relevant optimization scheme.First of all,this thesis describes the background of this research,defines the research direction and topic,constructs the research framework,introduces the main content of the research,describes the research methods used and introduces the innovation of the thesis.Then in-depth research combed in the field of profit model theory,research conducted by domestic and foreign scholars.Mainly on the concept of profit model,related elements and content of the research status of charging to sort out and elaborate,combined with Adrian Slywotzky profit model of online education profit model status analysis.Then it analyzes the basic situation of Y company online education,introduces Y company curriculum products.Then,PEST analysis model and value chain analysis method are used to analyze the internal and external environment of Y company.Using the method of questionnaire to find out the problems that Y company needs to avoid.The research conclusion of this thesis is: the delivery mode of Y company’s video recording and broadcasting,video live broadcast and tutoring one-to-one course products needs to break the traditional trend of innovation.The profit object of Y company is the potential customers who are constantly browsing and paying attention to,the platform audiences who have vertical characteristics.The profit point is for content production,content charging,e-commerce realization and providing services for loyalusers.The organization needs to expand the auxiliary profit sources,and make use of profit levers such as community business activities,platform aggregation business activities,and brand image building.At the same time,the profit barriers need to be established include high-quality content production team,user stickiness and high-quality system operation team.Finally,this thesis puts forward the Optimization Countermeasures of free "photo search" and "one yuan Q & A" to increase viscosity.