Research On The Influence Of Quancheng(Jinan)marathon On Jinan City Image

With the rapid development of the globalization of the world economy,the exchanges and cooperation between cities around the world are getting closer and closer,and competition between cities is becoming increasingly fierce.Cities are paying more and more attention to the sustainable development of cities.For the rapid and high-quality development of cities,city governments need to seize opportunities and guard against risks,integrate urban resources,give full play to the city's own advantages,cultivate talents for urban management and development,attract local and foreign investors,and strengthen the city's Competitiveness.City managers need to explore development at various levels such as politics,economy,culture,etc.,and use various effective measures to form a brand with urban characteristics,disseminate a good image of the city,and improve the overall strength of the city.The marathon originated in the west and started relatively late in urban marathons in China.However,in recent years,the marathon events in China have developed rapidly.The marathon has become the most loved and most influential large-scale sports event.Due to the large number of participants,the city marathon comes from all over the world,and the requirements for the venue and required equipment are not high.It provides a good platform for the city to spread the image of the city.It is also the marathon event that is held in each city.Impact on the city.The holding of large-scale sports events in a city,especially the marathon events,has a significant effect on promoting the development of all aspects of the city.More cities are organizing urban marathons to improve the image and competitiveness of cities,enrich the hierarchy of cities,and increase the competitiveness of cities in all aspects of culture,economy,and environment.Through the holding of city marathons,with the spread of new media and traditional media,more people can enjoy the city's people's landscape and various functions of the city,and promote the spread of the city's image.This thesis first defines the concept of marathon and city image,introduces the basic situation of Quancheng(Jinan)marathon,analyzes the current situation of Jinan city,applies CIS(Corporate Image Identification Strategy)theory,applies the literature method and questionnaire survey And mathematical statistics methods,comprehensive analysis and in-depth discussion on the image of Jinan City in the Quancheng(Jinan)Marathon,and through specific examples to analyze the promotion effect of the event on the urban environment and urban infrastructure.The conclusions of the study are as follows:1.The impact of the Quancheng(Jinan)Marathon on the visual image of Jinan's cities include: promoting the improvement of the city's appearance and environment,increasing the green area of ??the city,improving the urban environmental health protection facilities,increasing tourists' awareness of city landmarks,and improving Urban citizens' traffic awareness has promoted the improvement of urban sports facilities.2.The impact of the Quancheng(Jinan)Marathon on the behavioral image of Jinan cities is: it has improved the level of government organization and management,improved the efficiency of government work,improved the service attitude and service level of government window industries,and increased corporate sponsorship advertising Efforts have increased the visibility of corporate sponsors,enhanced the corporate standardization of corporate sponsors,promoted citizens' active participation in physical exercise,promoted a healthy lifestyle for citizens,and promoted a hard-working lifestyle.3.The impact of the Quancheng(Jinan)Marathon on Jinan's urban image includes:promoting the tourists' understanding and identification of the city's customs,improving the civility and politeness of citizens,enhancing the social morality of residents,and enriching the city's culture.Through research on the Quancheng Marathon,the shortcomings of the Quancheng(Jinan)Marathon in improving the city's image are: insufficient media promotion for the event,single marathon projects,low level of volunteer service,and affecting the normal life of citizens.The countermeasures proposed for the deficiency: enrich the publicity methods of the event,complete the marathon events,strengthen the training of volunteer services,take various measures to reduce the interference to the lives of citizens,and improve the marketing level of the city.