Research On The Accurate Supply System Of Public Service In Large Gyms And Stadiums And Its Influencing Factors

The report of the 19th National Congress of the Communist Party of China points out that the main contradiction in our society has been transformed into the contradiction between the people's growing needs for a better life and the unbalanced and inadequate development.In the field of public sports service,large gyms and stadiums are still the important carriers of public sports service supply at the grass-roots level in China at present.At the same time,people's increasing physical exercise and consumption need contradict the imbalanced and inadequate supply of public sports service system.By this time,the concept of "targeted supply" gradually extends to the field of public services.From this perspective,the research on targeted supply of public services in large gyms and stadiums not only has practical significance for the effective supply of grassroots public sports services,but also contributes to the theoretical system of public sports service supply.In this paper,qualitative and quantitative and empirical research methods are used to analyze the operation mechanism and system content of the targeted supply of public services for large gyms and stadiums.The first step is to put forward the theoretical model of influencing factors of targeted supply of public services for large gyms and stadiums based on literature research.The second part is to obtain the data needed to verify the model through questionnaire survey,and then use structural equation model to verify the influencing factor model proposed before.Finally,according to the influencing factors,the paper puts forward the promotion strategy of targeted supply of public services for large gyms and stadiums.According to the research,the targeted supply of public services in large gyms and stadiums refers to a series of activities that are based on the sports demand of the public and aimed at maximizing the public interest.Through the smooth expression of the demand,the stadium operators provide accurate identification and decision-making,and provide public services that effectively match the demand.In the targeted supply operation system,demand expression means that the public can express their demands and wishes.Demand identification is a process in which the government collects,screens,classifies,summarizes and evaluates the needs of the public,social organizations and other groups when providing public services in large gyms and stadiums.Scientific decision-making is that the multiple subjects participate in scientific decision-making to promote the targeted supply of public services.Multiple production is the process that government,social organizations and enterprises provide services together.Effective feedback is the result of demand expression in a series of targeted supply systems.The five parts are connected with each other to form a circular feedback system for the targeted supply of public services in large gyms and stadiums.And through literature research and field research,the theoretical hypothesis of influencing factors of targeted supply of public services in large gyms and stadiums is sorted out.Among them,from the perspective of external environment of large gyms and stadiums,the influencing factors include institutional environment,government support and technical environment;from the perspective of internal environment of large gyms and stadiums,the influencing factors include institutional mechanism and venue resources;from the perspective of venue service demand,the influencing factor is receptor characteristics.Then,according to the questionnaire data,structural equation model is used to verify the influencing factor model,and it is concluded that institutional environment,government support,institutional mechanism,technical environment and venue resources have a positive impact on the quality of venue service supply,while institutional mechanism,technical environment and receptor characteristics have a positive impact on the perceived quality of venue service.At the same time,the supply quality of venue service and the perceived quality of venue service have a positive impact on the targeted supply of public services of large gyms and stadiums.Finally,the paper puts forward the promotion strategy of targeted supply of public services for large gyms and stadiums.First,improve the system environment of targeted supply of public services for large gyms and stadiums,and attach importance to the formulation and implementation of the system.The second is to strengthen the government's logistics support for the targeted supply of public services for large gyms and stadiums,strengthen the government's purchase of services from large gyms and stadiums,and strengthen the government's financial and tax support for large gyms and stadiums.The third is to improve the system and mechanism of large gyms and stadiums suitable for targeted supply,launch the system reform of large gyms and stadiums and public institutions as soon as possible,introduce voluntary organizations and other social organizations to form diversified production of venue services,improve the governance structure of venues and build a scientific decision-making mechanism.The fourth is to increase information technology support for the targeted supply of public services of venues,build a diversified expression platform for people sports demand,improve the accuracy of accurate identification of venue services,and improve the evaluation and feedback mechanism of venue services.The fifth is to promote the refinement of services in large gyms and stadiums,upgrade the hardware facilities and raise the standard of service providers.