Research On Plights And Countermeasures Of Sports Culture Integrating Into The Strategy Of Rural Revitalization In Zhejiang Province

Since the implementation of the Beautiful Rural Construction Initiative,counties and cities in Zhejiang Province have been conducting rural construction on the basis of protecting the environment for many years.The interdependence and harmonious coexistence of people and the environment has been a major purpose of contemporary social development.Based on this,the rural revitalization strategy came into being.The questionnaire survey method,expert interview method,and logic analysis method are used to investigate and analyze the current situation of rural sports culture in Zhejiang Province,and analyze and summarize the plights.Then,combined with the role that sports culture can play in the rural revitalization process,such as driving economic development,stimulating cultural self-confidence,improving living standards,and so on,from the theoretical level and practical level,the countermeasures of integrating sports culture into Zhejiang's rural revitalization strategy are given.Taking the rural and rural residents of Zhejiang Province as the survey object,the investigation found that the current integration of sports culture into the countryside has the problems of insufficient sports venues and equipment,lack of public sports activities resources,insufficient implementation of sports policies,and backward rural residents' sports concepts.In response to the above plights,the theoretical countermeasures are mainly written from the four levels of physical,institutional,behavioral and spiritual culture of sports,to put forward countermeasures such as adding venue equipment,enriching the environment of sports activities,enriching the types of activities,implementing sports policies and sports services,improving sports management organizations,improving sports awareness,and increasing cultural self-confidence.Based on a case study of the sports development models in Anji County and Chun'an County,it was found that by carrying out this model,many functions such as fitness and entertainment,economy,spiritual civilization,and other functions possessed by sports culture can play a role in rural development.In practical terms,it is of great benefit to the revitalization of the countryside,so thecountermeasures at the practical level can be summarized as the promotion of "sports+" as an effective model for developing rural sports and revitalizing rural culture.